Summer Palace Tour Usanifu wa Chapa na YeZhang

Muundo Summer Palace Tour Usanifu wa Chapa na YeZhang ni mshindi mashuhuri wa tuzo ya kifahari ya 2024 Tuzo ya Dhahabu ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

DhahabuMchoro· 2024

Summer Palace Tour Usanifu wa Chapa

na YeZhang

Mteja: Beijing Jiaotong University

Mshindi wa Tuzo ya Dhahabu ya A' Design Award katika Kategoria ya Mchoro

244,004

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #158812

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Summer Palace Tour Usanifu wa Chapa

Summer Palace Tour ni usanifu wa chapa ulioundwa kwa ajili ya ziara ya maadhimisho ya Kasri la Kiangazi (Summer Palace) mjini Beijing. Makundi matatu makuu ya majengo yamechorwa kwa mtindo wa 2.5D, yakijumuisha zaidi ya majengo 20 ya jadi ya Kichina, kwa rangi nyeusi, nyekundu na kijani. Usanifu huu umetumika kwenye vifaa vya utangazaji, vifaa vya ofisi na zawadi za kumbukumbu, ukichapishwa kwenye karatasi ya sanaa iliyofunikwa na karatasi ya kazi za mikono kwa uchapishaji wa skrini na unakshi wa dhahabu. Sanduku la karatasi ya kazi za mikono lina mabango mawili, vishikizo vinne vya funguo, utepe wa kunata, bahasha na daftari. Wageni wanaweza kubeba urithi wa bustani hii mkononi.

Utambuzi

Kuhusu Tuzo ya Dhahabu ya A' Design Award

Summer Palace Tour Usanifu wa Chapa ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Summer Palace Tour Usanifu wa Chapa inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Summer Palace Tour Usanifu wa Chapa huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
Vipimo na Ufungashaji: Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm
Lebo: Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
Teknolojia ya Uzalishaji: A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
Changamoto ya Ubunifu: Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
Utafiti: Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture.
Msukumo: To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
Muda wa Mradi: The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
Mtiririko wa Uendeshaji: The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
Hataza: This work is all original images not copyrighted.
Wanatimu: Design Director:Yezhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YiHe
Designer:JinyiZheng
Designer:XiaoyuZhou
Designer:YudiLei
Designer:YanLi
Haki za Picha: This work is all original images not copyrighted.