Muundo Italian Pasta Brand Ufungaji wa Pasta na Olha Takhtarova ni mshindi mashuhuri wa tuzo ya kifahari ya 2024 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
ShabaUfungashaji· 2024
Italian Pasta Brand Ufungaji wa Pasta
Mteja: SOTB and D
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #160328Muundo
Kuhusu Italian Pasta Brand Ufungaji wa Pasta
Chapa ya Pasta ya Kiitaliano ni muundo wa ufungaji na utambulisho wa kuona kwa aina mbalimbali za bidhaa za pasta na michuzi. Rangi ya msingi ya buluu iliyokolea inaunganisha bidhaa zote, huku vivuli angavu vya rangi ya chungwa, korali, zambarau, kijani na buluu vikitofautisha kila umbo la pasta rafuni. Mguso wa dhahabu wa Pantone pamoja na nembo iliyochorwa inayoonyesha mpishi vinaashiria mbinu za asili za utengenezaji wa pasta. Maelekezo ya upishi na maelezo ya lishe yamechapishwa kwenye kila kifurushi, na maandishi yaliyo wazi husaidia usomaji wa haraka. Vifaa vinavyoweza kusindikwa upya vimetumika katika ufungaji huu.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Italian Pasta Brand Ufungaji wa Pasta ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Italian Pasta Brand Ufungaji wa Pasta inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Italian Pasta Brand Ufungaji wa Pasta hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- The project aimed to create a unique brand that would appeal to the main target audience and attract a new, younger audience. The task was to incorporate the image of traditional pasta-making methods and modern challenges and innovations into the visual identity and packaging design. This design should stand out in the competitive market of pasta products not just because of its aesthetics, but also because it embodies the brand's core values and attractiveness.
- Vipimo na Ufungashaji
- Penne, Conchiglie, Farfallei, Cavatappi, Felinni, Fusilli, Macceroni- packing size 340 x 270 mm
Linguine, Spaghetti, Bucatini - packing size 300 x 120 mm
Marinara Sauce, Tomato Basil - sticker 30 x 70 mm - Lebo
- packaging, pasta, Italy, food packaging
- Teknolojia ya Uzalishaji
- The packaging for Italian pasta emphasizes its high quality and premium nature through attractive design and top-tier materials. It includes essential information like cooking instructions and nutritional details while employing vibrant colors and quality printing. Gold Pantone color adds a luxurious touch, enhancing perceived value. Moreover, the packaging is eco-friendly, using recyclable materials.
- Changamoto ya Ubunifu
- Creating impressive packaging for each variant of pasta required collaborative work on an attractive and practical design. It was expected that this approach would grab customers' attention and make it easy to identify the contents of each package. The main goal was to blend beauty and utility, creating packaging that is both visually appealing and informative. Font selection was also considered to facilitate quick understanding of the key features of the packaging and provided information. This carefully thought-out approach not only enhances visual appeal but also ensures quick and informative understanding of the contents.
- Utafiti
- The work on the new brand of pasta products began with Market and competitor analysis, identifying trends and consumer needs. The target audience was defined, along with their preferences and behavioral characteristics. Next, the stage of creating a unique brand image and aesthetically appealing and informative packaging design that corresponds to the brand and attracts consumers' attention follows.
- Msukumo
- The visual identity of Chefz Food is characterized by vibrant colors and clear zoning. The color palette includes a deep blue color that unifies all elements in the packaging design into a cohesive whole. Bold and bright shades of orange, coral, purple, green, and blue effectively distinguish the product on the shelf, help differentiate individual items in the product line, and stand out favorably against competitors.
- Muda wa Mradi
- Dubai, UAE the project began in September 2022 and ended in March 2023
- Mtiririko wa Uendeshaji
- Packaging should be convenient and attractive to the target audience. This requires analyzing the audience, market and competitors. The values and style of Chefz Food are reflected in the unique logo with the image of the chef. This character represents the brand and communicates with consumers, creating connections. "Engraved" logo emphasizes tradition and quality, setting the product apart. The packaging is visually appealing, informative and provides easy recognition of the contents.
Imedhaminiwa
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