Ruka hadi maudhui
Moonshot Bar Kibanda cha Maonyesho na Takeshi Yoshida

Muundo Moonshot Bar Kibanda cha Maonyesho na Takeshi Yoshida ni mshindi mashuhuri wa tuzo ya kifahari ya 2024 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Maonyesho ya Biashara, Mambo ya Ndani na Maonyesho.


ShabaMaonyesho ya Biashara· 2024

Moonshot Bar Kibanda cha Maonyesho

na Takeshi Yoshida

Mteja: Takeshi Yoshida

Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Maonyesho ya Biashara

20,781

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #160429

Rangi

Muundo

Kuhusu Moonshot Bar Kibanda cha Maonyesho

Hii ni Jumba la Japan katika CES 2024, mkutano mkubwa zaidi wa teknolojia ulimwenguni. Muundo umepata msukumo kutoka kwa urahisi na kupunguza, dhana za msingi za Zen, ambazo Japan imekuwa nazo tangu zamani za kale. Muundo huu unaunda machafuko yaliyopangwa, yaani vivutio vingi vinavyoonekana kuwa vya machafuko lakini vilivyowekwa kwa uangalifu. Kuna vivutio 5, ambavyo ni meza za maonyesho, kaunta ya taarifa, baa, eneo la mapumziko na kuchangamana, na nafasi ya matukio yenye skrini kubwa. Tofauti na kibanda cha kawaida, wageni wanafurahia vinywaji na mazungumzo katika eneo la mapumziko na baa yenye starehe, ambayo tuliiita Moonshot Bar.

Utambuzi

Kuhusu Tuzo ya Shaba ya A' Design Award

Moonshot Bar Kibanda cha Maonyesho ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Moonshot Bar Kibanda cha Maonyesho inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Moonshot Bar Kibanda cha Maonyesho hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee
The uniqueness of this space is creating organized chaos, which means chaotic multiple attractions carefully placed in one small space, though it’s an almost impossible mission. There are 5 attractions, which are exhibition tables, an information counter, a bar, a lounge and mingle space, and an event space with a large video display. Event space makes visitors to enter this space, then interaction and conversation starts at a bar and lounge. Also, lots of green is used in this space, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere.
Vipimo na Ufungashaji
The booth area is 60 feet x 50 feet. In other words, 18,288 mm x 15,240 mm.
Lebo
Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, bar, green,
Teknolojia ya Uzalishaji
Transparency and spaciousness is the most important aspect to get visitors’ attention as the ceiling of the venue is very low. Therefore, the design focuses on keeping the exhibition table height low and not using many walls. Visitors can appreciate the unblocked view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, this space intentionally uses warm white lighting and green plants to attract people and create a cozy atmosphere of a bar.
Changamoto ya Ubunifu
The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract visitors. In this circumstance, transparency and spaciousness is the most important aspect to motivate visitors to come to this space. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unblocked view from one end to the other in this space. In addition, all the exhibitor’s demo tables face the aisle and have pillars wrapped in a creative way.
Utafiti
In terms of design, creating more conversation and interaction in an exhibition booth is one of the biggest and important challenges because the communication between exhibitors and attendees could create new business. Literature review and field work by joining other major conventions all over the world has been done. The results dramatically have improved the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
Msukumo
This design is for the Japan Pavilion at the CES 2024, one of the largest technology conventions in the glove. The design should make visitors feel the uniqueness of Japan. It is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
Muda wa Mradi
The project started in August 2023 in San Francisco and Tokyo, and finished in January 2024 in Las Vegas, and was exhibited in the largest technology themed convention in the globe, CES 2024 in January 2024.
Mtiririko wa Uendeshaji
Unlike the normal exhibition booth in a convention, visitors enjoy drinks and conversation in a cozy mingling lounge and bar, which we named Moonshot Bar. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and attendees. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.
Haki za Picha
Takeshi Yoshida, 2024.

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