Muundo Kweichow Moutai Sanhua Flying Apsaras Ufungashaji wa Baijiu na Ying Song Brand Design Shenzhen Co., Ltd ni mshindi mashuhuri wa tuzo ya kifahari ya 2024 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
FedhaUfungashaji· 2024
Kweichow Moutai Sanhua Flying Apsaras Ufungashaji wa Baijiu
na Ying Song Brand Design Shenzhen Co., Ltd
Mteja: Kweichow Moutai Co.,Ltd.
Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #160697Muundo
Kuhusu Kweichow Moutai Sanhua Flying Apsaras Ufungashaji wa Baijiu
Kweichow Moutai Sanhua Flying Apsaras ni muundo wa ufungashaji wa kinywaji cha pombe cha Kichina cha baijiu. Muundo huu unatumia motifu ya Flying Apsaras kutoka kwenye michoro ya kuta ya Dunhuang, kipengele ambacho pia kinapatikana katika alama ya biashara ya chapa hiyo. Sura hiyo imechorwa kwa mkono kwa mtindo wa sanaa ya kale ya michoro ya kuta ya Kichina na kuwekwa kwenye mandhari ya rangi ya njano inayong'aa, rangi ambayo ni ya kawaida katika michoro ya kuta ya Dunhuang. Sanduku hufunguliwa kutoka upande wa kulia, na mapambo ya tabaka mbili yenye umbo la mawingu yanazunguka chupa iliyo ndani. Chupa hufunguliwa kutoka kwenye kifuniko cha chuma kilicho juu. Sanduku limetengenezwa kwa karatasi, na chupa kwa kauri na chuma.
Utambuzi
Kuhusu Tuzo ya Fedha ya A' Design Award
Kweichow Moutai Sanhua Flying Apsaras Ufungashaji wa Baijiu ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Kweichow Moutai Sanhua Flying Apsaras Ufungashaji wa Baijiu inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Kweichow Moutai Sanhua Flying Apsaras Ufungashaji wa Baijiu ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance.
- Vipimo na Ufungashaji
- A box and a bottle / 140mm x 105mm x 280mm / Paper, ceramics, metals
- Lebo
- Chinese Baijiu packaging, packaging design
- Teknolojia ya Uzalishaji
- We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
- Changamoto ya Ubunifu
- How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express.
- Utafiti
- Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
- Msukumo
- The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’.
Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals. - Muda wa Mradi
- The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023.
- Mtiririko wa Uendeshaji
- The box is opened from the right side, and the bottle is opened from the top metal cap
- Wanatimu
- Creative Director:Shuo Yu, Yingsong Chen
Design: Li Zhang, Yunzhong Bai, longKun Zou,
Wenbing Cheng, Junjuan Wu, Pan Wang
Illustrator: Huandi Li
3D: Wei Hu - Haki za Picha
- Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen
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