Muundo Extra Melty Upgrade Kifurushi cha Mint na ShinyBay Design ni mshindi mashuhuri wa tuzo ya kifahari ya 2024 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
ShabaUfungashaji· 2024
Extra Melty Upgrade Kifurushi cha Mint
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #160786Muundo
Kuhusu Extra Melty Upgrade Kifurushi cha Mint
Timu ya kubuni ilijiandaa kwa msingi wa wazo la theluji inayoyeyuka, ikisimbisha sifa za bidhaa za kuondoa msongo wa mawazo. Iliombwa kuhifadhi vipengele vya chapa vinavyojulikana kama vile nembo ya EXTRA na swoosh, hivyo timu ya kubuni iliendeleza kimuonekano swoosh kuwa njia ya kuteleza theluji ili kujenga mandhari ambayo mhusika wa katuni anaweza kufurahia, ikiakisi dhamira hiyo. Inaonekana wazi kwamba tunda lilichukua jukumu zaidi ya kidokezo cha ladha, bali bodi ya theluji yenye uhai, ambayo ilikamilisha usimulizi. Nia ni kwamba kipindi cha kuonja mint kinaleta uzoefu unaofanana na kuteleza theluji kinywani na pia akilini mwa watumiaji.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Extra Melty Upgrade Kifurushi cha Mint ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Extra Melty Upgrade Kifurushi cha Mint inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Extra Melty Upgrade Kifurushi cha Mint hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Lebo
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Changamoto ya Ubunifu
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Msukumo
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Muda wa Mradi
- 6 months in Shanghai,China
- Haki za Picha
- ShinyBay Design
Imedhaminiwa
Gundua Zaidi ya Designers.org
Gundua bidhaa, huduma na fursa kutoka kwa washirika wetu wa matangazo.
Zaidi ya Kuchunguza
Miundo Inayohusiana
Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.
