Muundo Inmyes Utambulisho wa Chapa na Chungsheng Chen and Jinhe Wang ni mshindi mashuhuri wa tuzo ya kifahari ya 2024 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
ChumaMchoro· 2024
Inmyes Utambulisho wa Chapa
na Chungsheng Chen and Jinhe Wang
Mteja: Tainan University of Technology/Product Design Department
Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #161001Muundo
Kuhusu Inmyes Utambulisho wa Chapa
Inmyes ni utambulisho wa chapa uliobuniwa kwa ajili ya kampuni ya lenzi za miwani. Jina hili linatokana na maneno "in my eyes" (machoni mwangu) na linaeleza wazo la kuutazama ulimwengu kutoka mtazamo binafsi. Herufi ndogo ya mwanzo inaonyesha uhusiano wa karibu na wa kibinafsi na kila mteja. Herufi M imeundwa kwa namna inayoashiria kupeana mkono, ishara ya uaminifu kati ya chapa na wateja wake. Nembo hii inatumika kwenye vifuko vya miwani, kadi za biashara, ufungashaji, tovuti na mitandao ya kijamii. Rangi zinatolewa katika mfumo wa RGB, CMYK na Pantone ili kuhakikisha muonekano thabiti katika njia zote za mawasiliano.
Utambuzi
Kuhusu Tuzo ya Chuma ya A' Design Award
Inmyes Utambulisho wa Chapa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Inmyes Utambulisho wa Chapa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Inmyes Utambulisho wa Chapa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- The name derived from the abbreviation of in my eyes, it showed the concept of viewing the world from a personal perspective. Its outstanding technology, which can broaden perspectives through its products and bring people closer together. The brand name initial i in lowercase to emphasize that it belongs to me, the deformed letter M show a handshake image, is the mutual trust between brand and its customers. Brand tone brings out the superior technology, positive energy and professional fashion
- Vipimo na Ufungashaji
- Minimum height of the logo: 4 mm
- Lebo
- Branding, Visual Identity, Logo Design, Lenses, Eyeglass
- Teknolojia ya Uzalishaji
- The logo was designed using Adobe Illustrator, while the animation was created using Adobe Premium and Adobe After Effects. In terms of color, options of RGB, CMYK, and Pantone are provided to ensure consistent color appearance across various media platforms.
- Changamoto ya Ubunifu
- Naming the brand was a challenge, requiring a memorable name that integrates the characteristics of eyeglass lenses and infrared blocking into the logo design. Thus, iNMYES was born—a unique name with no duplicates in other industries. The brand aims to set an industrial new standard for eyeglass lenses for research and medical technology needs, blending vitality with fashion taste, and offering diverse eyewear choices across various fields.
- Utafiti
- iNMYES inherits the excellent technology of Bin Vision and utilizes iNMYES-developed lenses to provide clearer and wider vision, echoing the core spirit conveyed by "in my eyes".
- Msukumo
- The brand developed from an OEM lenses manufacture company who which to transform into branded business with a fresh image. Positioning itself with a vibrant yet professional image, aiming to differentiate from international brands and strengthen its international marketing efforts. Leveraging over 30 years of expertise in lens development and optical knowledge, future marketing strategies will target various eyewear and optical markets with different lens options.
- Muda wa Mradi
- The project commenced in 2020 and concluded in 2021, Tainan, Taiwan.
- Mtiririko wa Uendeshaji
- The logo can be applied to various platforms such as eyeglass cases, business cards, packaging, websites, and social media. By maintaining consistency across different media, the brand image is ensured while enhancing exposure and recognition. Eyeglass cases and packaging serve as direct applications, while websites and social media platforms are primary channels for interacting and communicating with consumers. Displaying the brand logo in these places effectively reinforces consumer impressions, increases brand recognition, and attractiveness.
- Wanatimu
- ChungSheng Chen
JinHe Wang
TingYuan Lin
WanYun Lo
Tainan University of Technology/Product Design Department
Acdesign Associates International Co.,Ltd
Bin Shyh Enterprise Co.,Ltd. - Haki za Picha
- Logo Copyright/ Bin Shyh Enterprise Co.,Ltd.
Imedhaminiwa
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Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.
