Muundo Cats in a Box Usanifu wa Mawasiliano na Daniel da Hora ni mshindi mashuhuri wa tuzo ya kifahari ya 2024 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Utangazaji, Masoko na Mawasiliano.
ChumaUtangazaji· 2024
Cats in a Box Usanifu wa Mawasiliano
Mteja: Adote Um Gatinho
Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Utangazaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #161093Muundo
Kuhusu Cats in a Box Usanifu wa Mawasiliano
Kampeni ya timu ya usanifu ilichanganya kwa ubunifu michoro yenye nguvu na mazingira ya furaha, ikilenga kupinga hadithi za uwongo za COVID-19 na kukuza ukubaliaji wa paka. Ikizingatia utafiti, iligundua dhana potofu, ikiongoza kwa ujumbe wenye athari na maendeleo ya mstari wa bidhaa. Kupitia mbinu ya masoko yenye nguvu na soko la khairia lililofanikiwa, kampeni hii haikukusanya fedha tu bali pia ilishambulia imani za kijamii, ikiimarisha jamii yenye elimu na huruma zaidi.
Utambuzi
Kuhusu Tuzo ya Chuma ya A' Design Award
Cats in a Box Usanifu wa Mawasiliano ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Cats in a Box Usanifu wa Mawasiliano inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Cats in a Box Usanifu wa Mawasiliano inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success. - Vipimo na Ufungashaji
- Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various. - Lebo
- Cat, Pets, Adoption, Illustration, Color
- Teknolojia ya Uzalishaji
- It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
- Changamoto ya Ubunifu
- How to touch people about the serious and sensitive subject of abandoned kittens at the country.
- Utafiti
- The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
- Msukumo
- During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
- Muda wa Mradi
- The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
- Wanatimu
- Daniel da Hora
- Haki za Picha
- Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.
Imedhaminiwa
Gundua Zaidi ya Designers.org
Gundua bidhaa, huduma na fursa kutoka kwa washirika wetu wa matangazo.
Zaidi ya Kuchunguza
Miundo Inayohusiana
Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.
