Muundo Passion Fruit Bia na Jin Zhang ni mshindi mashuhuri wa tuzo ya kifahari ya 2024 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.

ShabaUfungashaji· 2024

Passion Fruit Bia

na Jin Zhang

Mteja: Wuhan Sanbu Brand Design

Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Ufungashaji

15,096

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #161420

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Passion Fruit Bia

Mwaka wa 2024 ni Mwaka wa Joka nchini China. Chapa ya bia hii inaitwa "Chemchemi ya Joka la Dhahabu", kwa hivyo mbuni anachora "joka" unaowakilisha roho ya chapa na roho ya Kichina, ambao unakuwa kipengele muhimu cha kuona cha kifurushi hiki. Kwa wakati huo huo, hii ni bia ya ufundi yenye ladha ya maradufu. Mbuni anatumia matawi na majani ya maradufu, pamoja na masuke ya ngano na hopo, viungo muhimu vya kutengeneza bia, ili kuunda mandhari yenye uhai, ikisisitiza ladha inayoburudisha ya maradufu.

Utambuzi

Kuhusu Tuzo ya Shaba ya A' Design Award

Passion Fruit Bia ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Passion Fruit Bia inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Passion Fruit Bia hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: The packaging design uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops for brewing beer, to create a vibrant scene and highlight the refreshing taste of passion fruit. At the same time, 2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, becoming an important visual element of this package.
Vipimo na Ufungashaji: height 250mm x diameter 80mm
Lebo: Beer, Jinlongquan, SANBU Design, Wuhan packaging design
Teknolojia ya Uzalishaji: The bottle is made of iron
Changamoto ya Ubunifu: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Utafiti: Jinlongquan Beer began producing beer in 1978 with an annual beer production capacity of 600000 tons, making it one of the largest beer brewing bases in central China. Jinlongquan Baixiangguo Craft Beer is a mid to high end beer product that is brewed with higher end ingredients, making it fresher and more mellow. Combining 2024 is the the Year of the Loong in China and the "dragon" contained in the brand name, the designer depicts the "dragon" as the main element.
Msukumo: The creative inspiration mainly comes from two aspects: first, this beer created in spring, the overall packaging design conforms to the lush scene of spring, and through the combination of elements such as passion fruit branches, fruits, wheat ears, hops, etc., it highlights the refreshing taste; Second, 2024 coincided with the the Year of the Loong in China, and there was also a "dragon" in the brand name, so designers naturally portrayed the "dragon" as the main visual element.
Muda wa Mradi: The project started in Wuhan, China in February 2024 and was completed in March 2024. It is expected to be sold in China in May 2024.
Mtiririko wa Uendeshaji: The 1L large iron can has a better display area. Copper engraving style illustrations depict rich details, and convey the spiritual symbols of the brand (Chinese Loong) and the product attributes of beer (passion fruit, hops, wheat ears); The combination of purple, gold, and green highlights the passion fruit flavor and vibrant green, forming a rich and layered packaging design scheme.
Hataza: InBev jinlongquan beer (Hubei) Co., Ltd
Wanatimu: Designer: Jin Zhang
illustration: Jin Zhang