Joy To Go Ufungaji na Du Qingyu and Zhang Jun

Muundo Joy To Go Ufungaji na Du Qingyu and Zhang Jun ni mshindi mashuhuri wa tuzo ya kifahari ya 2025 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.

ChumaUfungashaji· 2025

Joy To Go Ufungaji

na Du Qingyu and Zhang Jun

Mteja: Joy Studio

Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Ufungashaji

11,920

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #165104

Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Joy To Go Ufungaji

Ufungaji wa uwasilishaji wa chakula cha haraka wa Joy To Go unachanganya mhusika mdogo wa kupendeza wa chapa unaoitwa Joy na chakula, kuunda muundo wenye umoja katika mfumo wote wa kifurushi. Vipengele hivi vya mchezo havijapangwa kwa ajili ya burudani tu bali pia vinaashiria utaratibu wa kufungua ufungaji. Kwa mfano, mhusika mwenye hamburger kichwani mwake anaonekana kwenye ufungaji wa hamburger. Viungo zaidi vya hamburger vinaweza kuonekana hatua kwa hatua tu baada ya watumiaji kufungua kifuniko. Zaidi ya hayo, ufungaji unaweza kutumika tena, kwani michoro inaweza kung'olewa kutengeneza alamisho za kurasa, jambo linalosaidia kukuza uelewa wa mazingira.

Utambuzi

Kuhusu Tuzo ya Chuma ya A' Design Award

Joy To Go Ufungaji ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Joy To Go Ufungaji inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Joy To Go Ufungaji inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: The Joy To Go fast food delivery packaging cleverly integrates the cute little character IP named Joy with food, creating a cohesive design throughout the packaging. With its fun and colorful appearance, the design aims to bring joy to consumers, resonating with the brand name. The packaging boasts flat illustrations that brilliantly exhibit the brand's quality and playfulness, complemented by vibrant colors that captivate consumer attention and deliver a powerful visual impact. Moreover, the Joy patterns can be easily removed from the package and used as bookmarks, injecting joy into everyday life.
Vipimo na Ufungashaji: Burger box: 125mm x 60mm x 120mm
Fries box: 80mm x 50mm x 120mm
Paper cup: 90mm x 90mm x 150mm
Ketchup: 70mm x 62mm x 26mm
Lebo: Food packaging, illustration, fast food, takeout food, consumer products packaging, packaging concepts
Teknolojia ya Uzalishaji: For the packaging design, environmentally friendly and recyclable paper and paper-pulp materials have been selected to comply with environmental standards, minimize pollution, and preserve the environment. The structure is simple, effectively reducing material usage. Most components can be flattened, resulting in a smaller volume during transportation. Non-toxic, low-VOC, eco-friendly inks are applied to ensure vibrant colors while adhering to food safety standards and safeguarding consumer health. Moreover, the packaging can be reused, as the patterns can be torn off to create bookmarks, which helps to promote environmental awareness.
Changamoto ya Ubunifu: Initially, we wanted to design a complex and interesting structure similar to a pop-up book, combining packaging, IP, and food. But as the design progressed, we changed our design strategy, considering the categories, transportation, cost, and environmental protection of fast-moving consumer goods. We followed the concept of less is more and hoped to present creativity in the simplest and most direct form. It is presented in the form you see now through continuous attempts and optimization.
Utafiti: We study how to cleverly integrate brands, IP, and food to reflect their brand personality and differentiation. We combine packaging structure and materials selection with concepts such as practicality, convenience, safety, and environmental protection. Through market research, network, and book research on fast food packaging, we analyze consumer preferences, refine brand characteristics, conceive design plans, and promote the execution of the entire design.
Msukumo: To embody the "Joy" in the brand name, we created a character IP named Joy, integrating this character with food throughout the packaging design, resulting in a visually playful and innocent effect. We aim for this fun and colorful design to allow consumers to take home not only food but also happiness, enabling them to enjoy a unique atmosphere while savoring their meals. This approach encourages customers to leave with delicious food, smiles on their faces, and a lasting positive impression of the brand.
Muda wa Mradi: The project started in April 2024 in Beijing and finished in October 2024 in Beijing
Mtiririko wa Uendeshaji: We combine food with the IP character through flat illustrations, integrating them into the packaging structure. For example, We designed a character with a hamburger on his head. After the user opens the lid, more hamburger ingredients can be gradually seen. When the user drinks, a diving figure can be seen on the top of the lid. When the user opens the lid of the French fries, it seems that a tomato French fry man is taking off his hat to show respect. The eyes hidden in the ketchup reveal a mischievous and interesting temperament. These playful elements showcase the brand's funny quality and hint at the packaging's opening mechanism.
Wanatimu: Du Qingyu
Zhang Jun
Haki za Picha: Du Qingyu