Kakao AI Campus Muundo wa Utambulisho wa Chapa na LMNT Company

Muundo Kakao AI Campus Muundo wa Utambulisho wa Chapa na LMNT Company ni mshindi mashuhuri wa tuzo ya kifahari ya 2025 Tuzo ya Dhahabu ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

DhahabuMchoro· 2025

Kakao AI Campus Muundo wa Utambulisho wa Chapa

na LMNT Company

Mteja: LMNT Company

Mshindi wa Tuzo ya Dhahabu ya A' Design Award katika Kategoria ya Mchoro

238,116

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #167330

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Kakao AI Campus Muundo wa Utambulisho wa Chapa

Kakao AI Campus ni muundo wa utambulisho wa chapa ulioundwa kwa ajili ya nafasi ya kujifunzia iliyojikita katika akili bandia. Kampasi hii iko wazi kwa wafanyakazi wa kampuni, jamii za wenyeji, vikundi vya kiraia na watu wenye ufikiaji mdogo wa kidijitali, na inasaidia mafunzo ya vipaji vya akili bandia. Mfumo wa chapa unajumuisha zaidi ya ikoni 50, taswira kuu, michoro ya vielelezo, alama za mwelekeo na michoro ya mwendo inayobadilika umbo iliyojengwa kuzunguka dhamira ya uwezo usio na mipaka wa watu binafsi. Mbinu ya muundo kwa wote inaboresha uonekano na kuongoza mwenendo ndani na nje ya nafasi hiyo.

Utambuzi

Kuhusu Tuzo ya Dhahabu ya A' Design Award

Kakao AI Campus Muundo wa Utambulisho wa Chapa ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Kakao AI Campus Muundo wa Utambulisho wa Chapa inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Kakao AI Campus Muundo wa Utambulisho wa Chapa huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: Kakao AI Campus was created by Kakao Corp. to develop a future AI blueprint for the community.
Open not only to Kakao staff but also to members of local communities, civic groups, and digitally disadvantaged people, it serves as an alternative community to nurture AI talent while implementing ESG principles.
A comprehensive BX design was developed for this symbolic space, establishing principles for operation and designing practical experience programs.
By creating an innovative design that departed from Kakao’s existing identity, the project provided fresh inspiration within the company and fostered an atmosphere for internal branding.
Vipimo na Ufungashaji: We developed hip and refined graphics, a departure from the typical designs of large corporations, by using Morphing Motion design that transforms.
Reflecting the MZ generation’s lifestyle, we created design elements representing individual identity, completing a
multidimensional experience system with key visuals, illustrations and signage was built around the theme of 'boundless potential of individuals".
The experience design reflects insights from our customer journey analysis.
We maximized visual impact by using an innovative color scheme that breaks away from Kakao’s traditional main color identity guidelines.
Lebo: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Signage Design, Iconography Design, Illustration Design, Campus Design, Space Design
Teknolojia ya Uzalishaji: Adobe Illustrator, Adobe After Effects, Adobe Photoshop
Changamoto ya Ubunifu: As a platform for global AI talent to explore their potential, the space is designed to put ESG philosophy into practice by supporting and nurturing citizens to build a better future for the community rather than focusing solely on corporate profit.
This initiative lays the groundwork for developing global talent for a brighter future and revitalizing local communities across Korea.
A sophisticated and witty design system was developed to communicate these activities and encourage participation more effectively.
Utafiti: Kakao AI Campus offers a new paradigm for corporate campuses, focusing on interactive self-growth rather than one-sided, profit-driven training.
The flexible and adaptable space and visual design accommodate diverse individual needs, ensuring higher brand accessibility for all.
The guiding principle of Open Imagination in experience design opens up new possibilities for collaboration and mutual growth with the local community.
This innovative approach is expected to set a new benchmark in the industry.
Msukumo: Over 50 icon assets were created and stylish graphics with morphing motion were developed, designed to resonate with Millennials and Gen Z while breaking away from conventional corporate aesthetics.
These elements evolved into a multi-dimensional experience system of visuals, illustrations, and signage centered on the theme of boundless potential of individuals.
Traditional universal design icons were integrated into key visuals, using a visible Exformation design approach.
Muda wa Mradi: Seoul, Republic of Korea
Mtiririko wa Uendeshaji: A simple and highly visible Exformation design approach and a DFA (Design For All) system were implemented.
This system provides affordances for people of all ages, genders, and abilities, effectively streamlining movement both inside and outside the space.
The Design as Media approach allows employees and the public to discover new facets of the organization.
Wanatimu: Creative Director: Choe Jangsoon
BX Director: Noh Jihoon
BX Director: Han Hyungmin
BX Designer / BX Strategy & BX Design: Hwang Euiseong
BX Designer / BX Strategy & BX Design: Na Hyunjoo
BX Strategist / Verbal Design: Kim Joeun
BX Strategist / Verbal Design: Ghimb Yerim
BX Designer / BX Design: Choi Sangcheol
BX Designer / BX Design: Kim Sehyeon
BX Designer / BX Design: Hong Sungmin
Haki za Picha: Image #1 : ©2024. LMNT all rights reserved.
Image #2 : ©2024. LMNT all rights reserved.
Image #3 : ©2024. LMNT all rights reserved.
Image #4 : ©2024. LMNT all rights reserved.
Image #5 : ©2024. LMNT all rights reserved.