Muundo Miniso Land Rejareja na Xiang Li ni mshindi mashuhuri wa tuzo ya kifahari ya 2025 Tuzo ya Dhahabu ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Nafasi za Ndani na Maonyesho.

DhahabuMambo ya Ndani· 2025

Miniso Land Rejareja

na Xiang Li

Mshindi wa Tuzo ya Dhahabu ya A' Design Award katika Kategoria ya Mambo ya Ndani

134,651

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #167818

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Miniso Land Rejareja

Ndani ya nafasi yenye ghorofa tatu ya Miniso Land, kuna maeneo makuu sita na zaidi ya aina sabini za bidhaa za chapa za ushirikiano kutoka ulimwengu mbalimbali wa IP. Mbunifu hufikia mchanganyiko wa utofauti wa aina na ufanisi wa matumizi ya nafasi kwa kuanzisha maeneo mbalimbali ya hali, akiepuka uduni ambao uzoefu wa kawaida wa ununuzi unaorudiwa unaweza kuleta. Kuanzia eneo la sanduku la siri ambalo linaonekana kama kwenye mapovu ya rangi ya waridi, eneo kamili lenye athari ya kuona ya montage, eneo la wanyama wa kufugwa na eneo la harufu zenye hisia mbalimbali za asili, hadi eneo la vitu laini ambalo linahisi kama kuingia kwenye ulimwengu wa hadithi za kijamii.

Utambuzi

Kuhusu Tuzo ya Dhahabu ya A' Design Award

Miniso Land Rejareja ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Miniso Land Rejareja inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Miniso Land Rejareja huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.
Lebo: interior retail
Changamoto ya Ubunifu: Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.
Msukumo: The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.
Muda wa Mradi: Shanghai, China
Haki za Picha: Photograph丨SFAP

Soma Taarifa kwa Vyombo vya Habari

Imedhaminiwa