Muundo Diageo Travel Retail Kazi Kuu: Ubunifu wa Mambo ya Ndani ya Rejareja na L'Atelier Five Ltd. ni mshindi mashuhuri wa tuzo ya kifahari ya 2025 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Nafasi za Ndani na Maonyesho.
ShabaMambo ya Ndani· 2025
Diageo Travel Retail Kazi Kuu: Ubunifu wa Mambo ya Ndani ya Rejareja
Mteja: L'Atelier Five Ltd
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mambo ya Ndani
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #167830Muundo
Kuhusu Diageo Travel Retail Kazi Kuu: Ubunifu wa Mambo ya Ndani ya Rejareja
Maandishi ya Kitabu: Diageo Travel Retail ni muundo wa mambo ya ndani wa duka-ndani-ya-duka ulioundwa kwa ajili ya jengo la kifahari la Uwanja wa Ndege wa Kimataifa wa Incheon huko Seoul. Duka hili lina eneo la mita za mraba 40.12 na kuta zenye urefu wa mita 2.7. Kuta za kisanaa zilizotengenezwa kwa Corian iliyoundwa kwa joto zinapinda kwa upole katika nafasi hiyo, zikifuata dhana ya jiwe linaloundwa kama umajimaji. Chuma chenye matundu, vitengo maalum vya maonyesho, na samani zilizotengenezwa kwa mpangilio maalum vinakamilisha mambo ya ndani. Mpangilio uliopinda huwaongoza wageni kupitia njia inayoonyesha chapa kadhaa za wiski ndani ya mazingira moja tulivu na yenye umoja.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Diageo Travel Retail Kazi Kuu: Ubunifu wa Mambo ya Ndani ya Rejareja ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Diageo Travel Retail Kazi Kuu: Ubunifu wa Mambo ya Ndani ya Rejareja inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Diageo Travel Retail Kazi Kuu: Ubunifu wa Mambo ya Ndani ya Rejareja hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Diageo, the global leader in premium alcoholic beverages, proudly opens its latest Flagship Shop In Shop at the prestigious Luxury Terminal 2 of Incheon International Airport, Seoul. This exclusive store offers travellers an immersive journey into the world of luxury, housing an impressive collection of Diageo’s finest brands in a space designed to elevate the retail experience.
- Vipimo na Ufungashaji
- 40.12 meter square
2.7M tall walls - Lebo
- Luxury, Liquid, Whiskey, Fluid, Natural, Travel Retail, Diageo, Shop in Shop
- Teknolojia ya Uzalishaji
- Corian Thermoforming
Carpentry skilled
Wielding perforated metal
Bespoke glorifiers and furniture pieces - Changamoto ya Ubunifu
- While using innovative materials like thermoformed Corian to achieve seamless, organic curves. Realizing this ambitious design within a tight deadline presented significant challenges, as the space was conceived as a permanent fixture that needed to accommodate multiple brands while maintaining a cohesive, luxurious feel.
Thermoforming Corian was particularly complex, requiring precise heating and shaping to achieve smooth, flowing forms without compromising durability or finish. Despite these technical hurdles, the design team ensured the material reflected the elegance and refinement of the whiskey-making process.
The store’s vision also had to balance tradition with inclusivity. While South Korea’s whiskey market has historically been dominated by older men, the space was designed to attract a broader audience. By combining timeless craftsmanship with modern luxury, the store offers an immersive experience that resonates with both seasoned enthusiasts and new consumers. It successfully unifies multiple brands under one cohesive, high-end environment, setting a new standard for whiskey retail. - Utafiti
- The design of Diageo’s flagship store at Incheon Airport is deeply inspired by the materials, processes, and traditions of whiskey making. Drawing from the iconic craftsmanship of Scottish distilleries, the concept reflects the beauty of copper stills, the flowing nature of liquid, and the rich heritage behind whiskey production. Copper’s warmth and natural patina were central to the inspiration, symbolizing both tradition and timeless elegance.
The organic, curved shapes of the space are influenced by the fluidity of whiskey itself, it's smooth movement and the way it interacts with glass and stone. This idea of liquid shaping stone became a key metaphor, leading to the exploration of materials that could replicate the visual and tactile qualities of something softened and sculpted by liquid over time.
Additionally, the design reflects the luxurious essence of Diageo’s portfolio by emphasizing sensory richness. The interplay of light and shadow, inspired by the way whiskey catches and refracts light, became a core conceptual driver. The vision was to evoke the feeling of immersion within a premium whiskey making process, creating a connection between the materials and the heritage of the craft. Every choice, from the curved forms to the material finishes, aimed to mirror the elegance, refinement, and depth of the whiskey experience itself. - Msukumo
- Seamlessly blending contemporary design with digital interactivity, the Diageo Flagship Shop In Shop offers a sophisticated yet relaxing shopping environment. Sleek textures, refined finishes, and organic curvature dominate the design language, setting the tone for an indulgent exploration of the brand’s portfolio.
- Muda wa Mradi
- 4 months from start to finish.
London design 1 month
Dubai for researching production 1 month
South Korea for build in April 2024 2 months - Mtiririko wa Uendeshaji
- As you enter, the design naturally guides you on a journey, where every curve and surface feels intentional and welcoming. The flow of the space is inspired by the movement of water, creating a sense of calmness as you explore. The sculptural walls, crafted from seamless Corian, curve gently around the space, drawing you in with their organic shapes. It’s like walking through a living sculpture, each turn offers a new perspective, revealing products in an ever-evolving way, much like the way light plays across the surface of water.
- Hataza
- Diageo Scotland Ltd
- Wanatimu
- L’Atelier Five Ltd. and Diageo Scotland Ltd.
- Haki za Picha
- L’Atelier Five Ltd. and Diageo Scotland Ltd.
Imedhaminiwa
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Gundua bidhaa, huduma na fursa kutoka kwa washirika wetu wa matangazo.
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Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.
