Muundo Playgo Kitambulisho cha Chapa ya Gari la Kambi (Camper Van) na Chungsheng Chen, Carol Sen and Enyang Chen ni mshindi mashuhuri wa tuzo ya kifahari ya 2025 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
ShabaMchoro· 2025
Playgo Kitambulisho cha Chapa ya Gari la Kambi (Camper Van)
na Chungsheng Chen, Carol Sen and Enyang Chen
Mteja: Tainan University of Technology/Product Design Department
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #168831Muundo
Kuhusu Playgo Kitambulisho cha Chapa ya Gari la Kambi (Camper Van)
Playgo ni kitambulisho cha chapa kilichoundwa kwa ajili ya huduma ya urekebishaji wa magari ya kambi. Nembo ya Playgo inachanganya rangi za machungwa na nyeusi pamoja na maandishi yenye mkunjo ili kuashiria uchunguzi na uaminifu. Kitambulisho hiki kimetumika kwenye kadi za biashara, mifuko ya kubebea vitu, bahasha, karatasi za barua, faili, stika za magari, tovuti na akaunti za mitandao ya kijamii. Miongozo inaeleza uwiano wa rangi, nafasi kati ya herufi, na unene wa mistari, huku nembo ikiwa na kiwango cha chini cha urefu wa matumizi cha milimita 10. Kitambulisho hiki pia kinasaidia mfumo wa mtandaoni wa kutoa bei pamoja na eneo halisi la maonyesho linalowasaidia watumiaji kuchagua chaguo za urekebishaji.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Playgo Kitambulisho cha Chapa ya Gari la Kambi (Camper Van) ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Playgo Kitambulisho cha Chapa ya Gari la Kambi (Camper Van) inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Playgo Kitambulisho cha Chapa ya Gari la Kambi (Camper Van) hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Playgo embodies fun, action, and adventure, with the slogan take you to play more! reflecting its mission to simplify camper van travel. Its vibrant orange and black logo symbolizes exploration and reliability, while curved typography adds a modern, approachable touch. Offering customizable modifications with flexible interiors, Playgo enhances convenience through an online quotation system and a physical display area, ensuring users fully understand its value.
- Vipimo na Ufungashaji
- Playgo's logo has a minimum application height of 10 mm, making it suitable for various mediums such as business cards, tote bags, envelopes, letterheads, folders, and vehicle decals. This ensures the clarity and consistency of the brand image. The design guidelines cover color ratios, font spacing, and line thickness, standardizing visual presentation and enhancing brand recognition.
- Lebo
- Branding, Visual Identity, Logo Design, Camper Van, Outdoor
- Teknolojia ya Uzalishaji
- Playgo's brand visual design was created using Adobe Illustrator, while the animation components were developed with Adobe Premiere and After Effects, showcasing the brand's dynamism and energy. The logo's color palette includes RGB, CMYK, and Pantone options, ensuring consistency across digital and print media, enhancing brand recognition.
- Changamoto ya Ubunifu
- The design challenge for Playgo lies in establishing a clear brand positioning in the highly competitive camper van market, combining professional technology with a relaxed and enjoyable user experience. Simultaneously, the brand must balance highly customizable functionality with a simplified modification process to attract the new generation of outdoor enthusiasts.
The naming process was a significant hurdle. The name Playgo needed to convey a spirit of exploration and freedom while being simple, memorable, and distinctive. Additionally, the visual design had to strike a balance between professionalism and vibrancy, reflected in the logo’s sleek lines and the orange-black color scheme.
Another challenge involved creating a user-friendly online quotation system and a physical display area to enhance users’ understanding and ease of selecting modification options. Playgo overcame these obstacles to build a brand that seamlessly combines professionalism with energy, redefining standards in the camper van market. - Utafiti
- Playgo's brand research focuses on user needs and market trends, leveraging 30 years of expertise in automotive component manufacturing to explore possibilities for easy, functional, and personalized camper vans. Through user interviews and market analysis, the brand established its core values, Professional, Relaxed, and Vibrant.
The research revealed that users desire simplified modification processes and enhanced convenience. These insights guided the design of the online quotation system and physical display area, seamlessly integrating brand value with user experience, setting a new standard for the camper van market. - Msukumo
- Passion for camping and exploration, with 30 years of expertise in vehicle seat manufacturing, Chang Ying Enterprise saw the need for camper vans that blend professionalism and ease. Modification of the camper van by Integrating technology and innovation for functionality, flexibility, and customization. With flexible parking systems, practical interiors, and streamlined modifications, allowing users to create their dream vehicles effortlessly, fulfil a youthful, free, and adventurous lifestyle.
- Muda wa Mradi
- The project began in November 2023 and concluded in 2024, with a brand launch event and experience store opening held in November 2024.
- Mtiririko wa Uendeshaji
- Playgo's brand identity is applied to business cards, tote bags, envelopes, letterhead, folders, websites, social media, and camper van decals, ensuring consistency and recognition across both physical and digital platforms. The brand logo, with its sleek lines and orange-black color scheme, embodies professionalism and energy, drawing attention in both static and dynamic displays.
Business cards, letterhead, and envelopes emphasize the brand's professionalism, while tote bags and folders combine functionality with style, enhancing daily visibility. The website and social media platforms provide seamless interactive experiences, effectively conveying the brand's story and value. Camper van decals act as mobile advertisements, extending the brand's spirit to the outdoors and capturing even more attention. - Hataza
- acdesign associates International Co., Ltd.
- Wanatimu
- ChungSheng Chen
Carol Sen
TingYuan Chen
EnYang Chen
WanYun Lo
EnJia Hsu
acdesign associates International Co.,Ltd.
Pro-Glory Enterprise Co., Ltd.
Tainan University of Technology/Product Design Department - Haki za Picha
- acdesign associates International Co., Ltd.
Imedhaminiwa
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