Muundo Grovehood Collective Uundaji wa Chapa na Cansu Dagbagli Ferreira ni mshindi mashuhuri wa tuzo ya kifahari ya 2025 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
FedhaMchoro· 2025
Grovehood Collective Uundaji wa Chapa
Mteja: Cansu Dagbagli Ferreira
Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #168860Muundo
Kuhusu Grovehood Collective Uundaji wa Chapa
Grovehood Collective inashirikiana na mashamba madogo rafiki wa mazingira ili kuunda chapa ya mafuta ya zeituni safi kabisa yenye uwazi nchini Uholanzi. Kitambulisho cha kuona kinasawazisha mila na kisasa, kikisisitiza uhalisi na ufuatiliaji. Lebo iliyochochewa na mtindo wa kizamani yenye maelezo ya kukatwa mahususi na maandishi yaliyoboreshwa inaonyesha ufundi na maelezo yote ya asili ya zeituni. Ishara ya zeituni yenye mizunguko inaheshimu kujitolea kwa mashamba yanayoendeshwa na familia ambao ulimwengu wao unazunguka tunda hili, wakati rangi za asili za ardhi zinasisitiza asili ya bidhaa, zikiunda mfumo shirikishi wa ufungashaji.
Utambuzi
Kuhusu Tuzo ya Fedha ya A' Design Award
Grovehood Collective Uundaji wa Chapa ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Grovehood Collective Uundaji wa Chapa inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Grovehood Collective Uundaji wa Chapa ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Grovehood Collective redefines olive oil branding by blending heritage with modern elegance. As the Netherlands' first transparent extra virgin olive oil brand, it sources from family-run, earth-friendly farms. The vintage inspired label, with refined typography, and custom cut design reflects craftsmanship and authenticity. Earthy yet vibrant colors distinguish each variant, while premium packaging invites consumers to explore the rich journey of this high-quality, traceable olive oil.
- Vipimo na Ufungashaji
- 500 ml olive oil labels: 2 front labels (63 x 74 mm) and one back label (69 x 75 mm)
- Lebo
- olive oil, gourmet, olive, packaging, label design, custom cut, branding
- Teknolojia ya Uzalishaji
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then labels were produced by 4 color printing technique.
- Changamoto ya Ubunifu
- Due to the bottle shape, the area we could use for the label was restricted, it required to be creative to create the layout while keeping the look appealing.
Another creative challenge was to color match the different materials. The bottle labels are printed on PP while the pouches are printed on a layered plastic material. The color - Utafiti
- A thorough competitor research was done online and offline. During the research phase we concluded that the product quality is superior to almost all of the products available in the market. We decided to go extra mile for the packaging design to reflect this quality. The bottle was chosen from many available options, we went for a special design that looks both unique and premium. Resembling to a wine bottle, the design evokes premium quality. It was sourced from a quality supplier and we decided to use custom cut labels for underlining the uniqueness of the product.
- Msukumo
- The design is inspired by the traditions of olive oil production, where life revolves around the harvest. This idea is captured in the brand symbol: an olive encircled by orbits, representing the families whose world turns around this precious fruit. A fusion of vintage aesthetics and contemporary minimalism enhances the product’s exclusivity. The color palette, drawn from nature, connects the golden hues of olive oil and the rich greens of the trees, capturing the essence of the Mediterranean.
- Muda wa Mradi
- Started in October 2024, finished in February 2025
Designed in France, Sold from Netherlands to EU - Mtiririko wa Uendeshaji
- First transparent extra virgin olive oil brand from Netherlands. The high quality olive oil is sourced from earth friendly family farms from different countries of Europe. The brand promise is to bring this high quality extra virgin olive oil that is single state, early harvest, hand picked and pressed the same day olive oil to gourmet audience.
Imedhaminiwa
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