Muundo Fountain Of Fortune Ufungashaji wa Mwaka Mpya na Tingwei Chang - Bank Sinopac ni mshindi mashuhuri wa tuzo ya kifahari ya 2026 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
ChumaUfungashaji· 2026
Fountain Of Fortune Ufungashaji wa Mwaka Mpya
na Tingwei Chang - Bank Sinopac
Mteja: Bank SinoPac
Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #174319Muundo
Kuhusu Fountain Of Fortune Ufungashaji wa Mwaka Mpya
Seti hii ya zawadi ina kifurushi kilichopambwa kwa michoro chenye kopo mbili za Maji ya Ufanisi na bahasha nyekundu ya kidijitali inayoshirikisha. Ubunifu huu unafasiri upya utamaduni wa kutoa zawadi kupitia usimuliaji wa hadithi kwa taswira, vipengele vya kiishara, na mwingiliano wa kidijitali uliojumuishwa. Kwa kuchanganya taswira za jadi za Mwaka Mpya na vipengele vya kisasa vya mwingiliano, mradi huu unawasilisha vijenzi vya kimwili na vya kidijitali ndani ya matukio ya sherehe yaliyoungana. Ujumuishaji wa alama za jadi na mwingiliano wa kidijitali unaonyesha mbinu inayounganisha desturi za kitamaduni zilizoimarika na mitindo ya mawasiliano ya siku hizi.
Utambuzi
Kuhusu Tuzo ya Chuma ya A' Design Award
Fountain Of Fortune Ufungashaji wa Mwaka Mpya ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Fountain Of Fortune Ufungashaji wa Mwaka Mpya inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Fountain Of Fortune Ufungashaji wa Mwaka Mpya inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
- Vipimo na Ufungashaji
- Box Size: 210mm x 150mm x 80mm
Material: 1200gsm cardboard with specialty red paper and foil details
Print: CMYK + gold foil + spot UV
Inner: 2 x 330ml aluminum cans (custom wrap)
Add-ons: QR code activation, integrated storytelling lid print - Lebo
- Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
- Teknolojia ya Uzalishaji
- The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
- Changamoto ya Ubunifu
- A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
- Utafiti
- This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
- Msukumo
- Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
- Muda wa Mradi
- Design Period: July 2024-October 2024
Production and Launch: November 2024
Location: Taipei, Taiwan - Mtiririko wa Uendeshaji
- Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
- Hataza
- The design, illustrations, and concept are original creations owned by Bank SinoPac. All rights reserved.
- Wanatimu
- Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac - Haki za Picha
- All images by Bank SinoPac.
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