Huashan Rock Art Festival Utambulisho wa Kuona wa Tamasha na Lin Shi, Yan Huang and Hongmei Wu

Muundo Huashan Rock Art Festival Utambulisho wa Kuona wa Tamasha na Lin Shi, Yan Huang and Hongmei Wu ni mshindi mashuhuri wa tuzo ya kifahari ya 2026 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

ShabaMchoro· 2026

Huashan Rock Art Festival Utambulisho wa Kuona wa Tamasha

na Lin Shi, Yan Huang and Hongmei Wu

Mteja: Zhejiang Sci-Tech University

Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mchoro

8,704

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #180050

Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Huashan Rock Art Festival Utambulisho wa Kuona wa Tamasha

Tamasha la Sanaa ya Miamba ya Huashan ni mfumo wa utambulisho wa kuona ulioundwa kwa ajili ya tamasha la kitamaduni huko Chongzuo, Guangxi, China. Utambulisho huu unabadilisha picha za maandishi ya kale kutoka eneo la sanaa ya miamba ya Huashan kuwa michoro rahisi ya kijiometri. Rangi za nyeusi na nyeupe pamoja na nyuso zenye mchanganyiko wa maumbo hukumbusha nakala za mawe na miamba iliyochakazwa na hali ya hewa. Mabango yametengenezwa katika miundo ya mlalo na wima kwa ajili ya chapa ndogo na maonyesho makubwa ya nje. Matumizi ya uchapishaji yanatumia vifaa vilivyorejelezwa na wino unaotokana na mimea. Lengo ni kufanya urithi wa kale kuwa wazi na kufikiwa kwa urahisi na watazamaji wa kisasa.

Utambuzi

Kuhusu Tuzo ya Shaba ya A' Design Award

Huashan Rock Art Festival Utambulisho wa Kuona wa Tamasha ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Huashan Rock Art Festival Utambulisho wa Kuona wa Tamasha inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Huashan Rock Art Festival Utambulisho wa Kuona wa Tamasha hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: This project is a contemporary visual identity system for the Huashan Rock Art Festival, which transforms ancient pictographs into minimalist graphics using a black and white color scheme to evoke archaeological stone rubbings. Its strength lies in systematically balancing archaeological authenticity with modern visual communication, creating a universal and accessible visual language. The design establishes a new paradigm for cultural preservation through innovative design thinking, making ancient heritage dynamically relevant while preserving its spiritual essence.
Vipimo na Ufungashaji: For design/small posters:

Horizontal (landscape): 370mm (width) x 210mm (height)

Vertical (portrait): 210mm (width) x 297mm (height)

For larger outdoor displays:

Horizontal (landscape): 1200mm (width) x 680mm (height)

Vertical (portrait): 600mm (width) x 900mm (height)
Lebo: Art Festival, Huashan, Exhibition Branding
Teknolojia ya Uzalishaji: The design employs principles of the International Typographic Style, utilizing a monochromatic palette and geometric simplification to translate ancient motifs into contemporary graphics. Textured treatments mimic weathered rock surfaces, while hierarchical arrangements on stacked stones replicate original ceremonial compositions. The digital-first approach ensures versatility across media, with physical applications incorporating recycled materials and plant-based inks to align with sustainable practices.
Changamoto ya Ubunifu: The greatest challenge was balancing archaeological authenticity with contemporary visual communication. Internally, we navigated historical complexities—interpreting 2000-year-old pictographs with limited contextual records—and social expectations of making heritage resonate across generations. Externally, constraints included materializing the design sustainably (sourcing recycled materials, plant-based inks) and ensuring digital adaptability while preserving the tactile essence of rock art. Overcoming these required a methodology that transforms ancient motifs into a universal visual language without oversimplifying cultural significance.
Utafiti: Type of Research: Cultural visual translation and brand communication
Objectives: To explore how prehistoric, non-verbal cultural heritage such as Huashan rock art can be transformed into a visual language accessible to contemporary audiences.
Methodology: Image analysis, symbol deconstruction, and graphic experimentation were used to reorganize figures, rhythms, and spatial relations from the original rock art.
Tools: Graphic design software, visual analysis, and layout prototyping.
Participants: General public and non-specialist viewers.
Results: The study shows that reducing textual explanation while emphasizing visual rhythm lowers cultural interpretation barriers.
Insights & Impact: The project offers a transferable approach for visual communication of cultural heritage in modern contexts.
Msukumo: The inspiration stems from the desire to bridge the temporal and cultural divide between contemporary audiences and the 2,000 years old Huashan Rock Art, a UNESCO World Heritage site. The project was motivated by the need to make ancient cultural heritage emotionally resonant and visually accessible to modern viewers, while preserving its authentic significance. The design draws inspiration from the ritual scenes and stacked stone compositions of the original rock art, reinterpreting them through a minimalist and systematic visual language.
Muda wa Mradi: The project was developed between February 2025 and November 2025. Research and design were conducted at Zhejiang Sci-Tech University. The project is based on the Huashan Rock Art site in Chongzuo, Guangxi, China, and was produced as a visual communication proposal for the Huashan Rock Art Festival.
Mtiririko wa Uendeshaji: This poster series translates the visual logic of Hua shan rock art into a contemporary graphic language. Viewers do not need prior historical knowledge; meaning emerges through observation. Symbols are enlarged, fragmented, and re-composed to guide the eye across the surface. Through contrast, repetition, and negative space, the posters simulate the act of discovering images on a cliff, turning viewing into a slow, participatory reading experience that strengthens cultural memory through visual engagement.
Wanatimu: Team Leader: Xuguang Zhu
Team Leader: Chao Yang
Designer: Lin Shi
Designer: Linlong Qin
Designer: Yilin Wang
Designer: Ying Xu
Designer: Yaying Mao
Designer: Mengsheng Wang
Designer: Yichen Zhu
Designer: Yan Huang
Team Leader: Hongmei Wu
Haki za Picha: Image #1: Creator Lin Shi, Vertical Poster of Huashan Rock Paintings, 2025.