Roofarm Rebranding Kazi ya Msingi: Utambulisho wa Chapa na Naoki Eguchi and Taiki Yamada

Muundo Roofarm Rebranding Kazi ya Msingi: Utambulisho wa Chapa na Naoki Eguchi and Taiki Yamada ni mshindi mashuhuri wa tuzo ya kifahari ya 2026 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

ShabaMchoro· 2026

Roofarm Rebranding Kazi ya Msingi: Utambulisho wa Chapa

na Naoki Eguchi and Taiki Yamada

Mteja: RooFarm Inc.

Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mchoro

8,431

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #181329

Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Roofarm Rebranding Kazi ya Msingi: Utambulisho wa Chapa

Maandishi ya Kitabu: Mradi huu ni hatua ya kuunda upya chapa inayoambatana na upanuzi wa biashara wa Roofarm. Kampuni hii imekua kutoka kilimo cha mijini cha juu ya paa na sasa inapanuka kuingia kwenye kilimo cha vijijini cha kiwango kikubwa sambamba na shughuli zake za mijini. Katika hatua hii, dira ya kampuni ilifafanuliwa upya kama Kubuni Upya Kilimo ili Kudumisha Usambazaji wa Chakula Duniani. Dira hii ilibadilishwa kuwa utambulisho ulioongozwa na mzunguko wa umeme ambao unaonyesha kilimo kama miundombinu. Utambulisho huu una maumbo mawili yaliyounganishwa ambayo yanaashiria uhusiano kati ya mifumo ya mijini na vijijini.

Utambuzi

Kuhusu Tuzo ya Shaba ya A' Design Award

Roofarm Rebranding Kazi ya Msingi: Utambulisho wa Chapa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Roofarm Rebranding Kazi ya Msingi: Utambulisho wa Chapa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Roofarm Rebranding Kazi ya Msingi: Utambulisho wa Chapa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: This project is a rebranding initiative accompanying RooFarm's business expansion. Against the projected 2050 food crisis and global supply chain challenges, the company has grown from urban rooftop agriculture and now expands into large-scale rural farming alongside its existing urban operations. At this turning point, the corporate vision was redefined as "Reinventing Agriculture to Sustain the World's Food Supply," repositioning agriculture as infrastructure supporting society. The visual identity system translated this shift into a cohesive brand foundation for continued growth.
Vipimo na Ufungashaji: The logo was designed with reproducibility in both physical and digital formats as a fundamental premise. It maintains its symbolic integrity even in monochrome and features a structure that allows enlargement, reduction, and three-dimensional application. It functions as a scalable brand foundation that grows alongside business expansion.
Lebo: Brand Identity, Logo Design, Visual Communication, Agricultural Innovation, Startup, Infrastructure, Graphic Design
Teknolojia ya Uzalishaji: Adobe Illustrator, Adobe Photoshop, Blender, KeyShot, Autodesk Fusion 360
Changamoto ya Ubunifu: The greatest challenge of this project was to integrate the traditionally separate concepts of urban and rural and technology and agriculture into a single, clear brand identity. It needed to be simple yet possess strong symbolism, withstand discussion on a societal scale, and be forward thinking while retaining the approachability expected of a food brand. To achieve this balance, we pursued a structure that encapsulates maximum meaning with minimal elements.
Utafiti: This project redefined the vision for agriculture pursued by RooFarm by organizing the business structures, social roles, and future scalability of both urban and rural agriculture. From a perspective that views agriculture not as production but as a foundation, we investigated and analyzed its relationships with technology, logistics, and social structures, exploring ways to visually integrate these elements.
Msukumo: RooFarm's new visual identity reexamines the fragmented structure in which cities consume and rural areas supply, envisioning a new model that reconnects urban and rural agriculture. It translates the concepts of reinventing, supporting, and becoming the foundation into a logo inspired by electronic circuits and circuit boards. Structured through two distinct yet interconnected forms, the mark presents agriculture not merely as production but as infrastructure, symbolizing both independence and interdependence between urban and rural systems.
Muda wa Mradi: The project commenced in Tokyo, Japan in October 2025 and is scheduled to launch in April 2026.
Mtiririko wa Uendeshaji: The logo design is adaptable for diverse touchpoints including cardboard, planters, packaging and digital media. It creates a consistent brand experience from production sites to consumers. The logo silhouette balances technological sophistication with approachability as a food product.
Wanatimu: Naoki Eguchi - AD / D
Taiki Yamada - AD / D
Haki za Picha: Naoki Eguchi / Taiki Yamada