Muundo Yan Natural Juice Ufungaji Wa Chupa na Backbone Branding ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Platinamu ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
PlatinamuUfungashaji· 2020
Yan Natural Juice Ufungaji Wa Chupa
Mteja: Backbone Branding
Mshindi wa Tuzo ya Platinamu ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #86906Muundo
Kuhusu Yan Natural Juice Ufungaji Wa Chupa
Muundo wa chupa uliongozwa na asili na kanuni za biomimicry hasa aina ya apple iliyoumwa. Hii ilikusudiwa ili kuonyesha ubora wa kikaboni wa bidhaa ndani. Anatomia hii husababisha maumbo wasilianifu ambayo yanapowekwa kando ya moja kwenye rafu au wakati wa usafirishaji huruhusu kuongeza uokoaji wa nafasi. Jina la chapa limeandikwa kwenye lebo kwa maandishi ya maandishi. Kaligrafia hii huamsha rangi na kuonekana kwa nyasi nyembamba kama kutikisa kichwa kwa Asili.
Utambuzi
Kuhusu Tuzo ya Platinamu ya A' Design Award
Yan Natural Juice Ufungaji Wa Chupa ni mshindi wa Tuzo ya Platinamu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya kipekee kwa kweli, maridadi na ya fahari. Washindi wa Platinamu ni maajabu ya ubunifu, ushuhuda wa mipaka ya ubunifu wa kiakili, na huonyesha weledi na ufundi usio na kifani wa wabunifu wao. Miundo hii inatarajiwa kuwa kazi zinazosifika zaidi zinazofafanua urembo wa enzi, kuchangia ustawi wa jamii, na kusukuma mipaka ya sanaa, sayansi, usanifu na teknolojia. Yan Natural Juice Ufungaji Wa Chupa huonyesha kiwango cha ubora kinachovuka mipaka na bila shaka huufanya ulimwengu kuwa mahali bora zaidi kwa sifa zake zenye faida na thamani. Yan Natural Juice Ufungaji Wa Chupa ni kazi iliyoshinda Tuzo ya Platinamu ya A' Design Award inayochochea hamu, hutia msukumo, husisimua, hufurahisha na huzua furaha kubwa.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- The brand of the Yan Natural Juice revolves around the concept of Organic in Everything. Therefore the bottle was designed based on bio mimicry principles representing bitten apples put one after another which serve as a visual feature for the shape of the bottle. The arrangement of the bottles allows for a significant saving of the pace both on shelves and during transportation. Later on a new label for new organic juice line was designed, with a stylised calligraphic inscription of the name Yan as a thin grass reed reminding the nature.
- Vipimo na Ufungashaji
- Width 70mm x Depth 85mm x Height 265 mm
- Lebo
- natural juice, packaging design, biomimicry, organic,
- Teknolojia ya Uzalishaji
- A special furrow shape solution for the upper part of the bottle was designed for the most convenient customer experience. Another additional feature was an anti slip surface on both sides of the bottle which made it easy for people to pour from slippery bottles. The new technology of complementing bottles gives an opportunity for safer transportation compared with the regular cylindrical bottles that are more fragile. To emphasise the premium quality and the Eco consciousness of the product we have chosen recyclable glass as a perfect material for storing it. The paper of the label is also recyclable.
- Changamoto ya Ubunifu
- Glass bottles aren’t easy to develop. Unlike the average cylindrical bottles with the perfect symmetry, these ones faced many problems in the manufacturing process. We calculated the perfect proportions, made it geometrically correct and yet different curves on the bottle came slightly uneven.
The heat of autoclave sterilisation process would break the thinner parts of the glass. So the solution was to reduce the temperature in autoclave. It resulted in shortening the shelf life of the product but kept it more fresh. The challenge turned into an advantage which made the juice healthier and tastier, proper of a premium brand. - Utafiti
- Our conviction to bring fundamental design solutions was expressed in asking deep and difficult questions that would consider human needs and aspirations, while working to marry them with functionality. The research carried an observational nature as having identified the main philosophy of the bottle. We were still observing how people use bottles at home or in the office to make it as convenient for them as possible. Considering the Armenian society which is is centred around the values of family, we needed to create an emotional attachment to the product that every family would connect to. The result was a packaging with strong identity as well as functional solutions that were not even given by the client in the first place.
- Msukumo
- The inspiration lays in the analysis of the fruit eating habits of people either be it by slicing or biting the fruits. It was interesting to observe that the most attractive fruits are bitten impatiently and that people would take the second bite only if it tasted good. The shape and the pattern of a double bitten apple led us to experiment and develop different models of bottles. In this experiment we discovered that the bitten and the wholesome parts of apples complement each other just like Yin and Yang.
- Muda wa Mradi
- January to May 2017 in Yerevan Armenia
- Mtiririko wa Uendeshaji
- We observed how consumers hold the bottles while putting them in a refrigerator and taking them out. People would usually take them from the bottleneck or its cover. So we came up with a furrow shape solution for the upper part that made it comfortable for the fingers to hold the bottle. The shape has become so popular that people would describe the Yan juice bottle as the convenient bottle.
- Wanatimu
- Art Director & Designer: Stepan Azaryan
Illustrator: Armenak Grigoryan
Realization: Lilit Arshakyan - Haki za Picha
- All photo credits to Backbone Branding
Imedhaminiwa
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