Muundo Pagoda Utambulisho wa Kampuni na 1983Asia ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
ChumaMchoro· 2020
Pagoda Utambulisho wa Kampuni
na 1983Asia
Mteja: 1983Asia
Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #86954Muundo
Kuhusu Pagoda Utambulisho wa Kampuni
Pagoda ni utambulisho wa kampuni ulioundwa kwa ajili ya kampuni ya matunda ya Kichina. Utambulisho huu umejengwa kuzunguka wanasesere wawili wa tumbili, ambao walichorwa kwanza kwa penseli kama michoro ya awali kisha wakaendelezwa kwa kutumia programu za usanifu za kidijitali. Tumbili walichaguliwa kwa sababu wanahusishwa na matunda katika utamaduni wa Kichina, ambapo pia huashiria hekima na ujasiri. Wanasesere hao huonyeshwa wakicheza katika misimu yote minne, na maua yanayowazunguka hubadilika kulingana na hali ya kila msimu. Rangi zilizotumika zinawakilisha maua, misimu na maumbile. Uchapishaji unatumia mipako ya miale ya urujuanimno (UV) na mbinu ya kupiga chapa kwa moto (hot stamping). Lengo ni kuonyesha utamaduni wa Kiasia kwa heshima kubwa kwa maisha ya asili.
Utambuzi
Kuhusu Tuzo ya Chuma ya A' Design Award
Pagoda Utambulisho wa Kampuni ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Pagoda Utambulisho wa Kampuni inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Pagoda Utambulisho wa Kampuni inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Pagoda is a fruit industry enterprise, as designer of their brand and mascot. 1983ASIA developed main characters based on unique Chinese culture. The characters are respectful of natural life and the gifts provided by nature. For example, monkey and peach have close natural relationship in Chinese culture. The unique color use and mascot design in this project were generated from Chinese culture.
- Vipimo na Ufungashaji
- UV, hot stamping
- Lebo
- Package design, totem, traditional culture, Asian design, fruits
- Teknolojia ya Uzalishaji
- 1983ASIA designed mascot graphic (the monkeys) from pencil draft. There are many monkey characters within the industry, and what 1983ASIA designed is not blindly follow mainstream ideas. 1983ASIA combined unique and aesthetic ideas, and transferred the draft on softwares such as AI and PS. The colour in this project is impressive because it carries deep meaning elements such as flowers, seasons and natural so on. Those elements expressed by printing technology such as UV.
- Changamoto ya Ubunifu
- The Pagoda brand includes three aspects which give a window into its products for the consumer. From product, to living and concept, these three dimensions explain how Pagoda respects the environment, looks after the land, and builds up an ecosystem which focuses on its costumers. Those dimensions above all need to be delivered to customers smoothly rather than force them to believe. Even there were many elements, however, 1983ASIA developed two cute and lovely characters to help the brand demonstrate those ideas.
- Utafiti
- Chinese symbol and totem research
- Msukumo
- Pagoda is a Chinese enterprise which produce fruits. 1983ASIA did research in Chinese culture and semiology, and choose monkey as mascot character. Fruits are correlated with the monkey. Monkey symbolizes wisdom and courage in China. As Asian designers, 1983ASIA wants to show world the beauty of Asian culture through design methods.
- Muda wa Mradi
- this project finished in end of 2017 in Shenzhen China
- Mtiririko wa Uendeshaji
- Monkeys are correlated with the fruits, in this project, they dance in each of the four seasons, and flowers change with emotion. Grass and wood represent the seasons and flowers look forward to producing their fruits. Flowers are the symbol of a happy life, and also the expectation that nature harvest fruit. In a farming society, people use dance to communicate with the heavens and the earth, praying for a natural abundance every year, which has become popular around the world. 1983ASIA turned this joyful and beautiful art form into a part of farming aesthetics.
- Hataza
- 1983ASIA
- Wanatimu
- Yao
Susu
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie - Haki za Picha
- 1983ASIA
Imedhaminiwa
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