Muundo Beautiful Life Ufungaji wa Mipira ya Nondo na Pica Packaging Design Lab ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
ShabaUfungashaji· 2020
Beautiful Life Ufungaji wa Mipira ya Nondo
Mteja: Beijing Lvsan Chemistry Co.Ltd.
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #89378Muundo
Kuhusu Beautiful Life Ufungaji wa Mipira ya Nondo
Beautiful Life ni muundo wa ufungaji wa mipira ya nondo inayouzwa nchini China. Ufungaji wa mipira ya nondo umedhibitiwa kwa ukali, hivyo bidhaa nyingi sokoni zinafanana. Beautiful Life inatumia nembo ya kikaligrafia, maua ya pichi na mchoro uliochorwa kwa mtindo wa uchoraji wa kale wa Kichina. Dirisha la kufungulia lina umbo la popo, ishara ya kimapokeo ya baraka. Kopo la bati limechapishwa kwa rangi nane, na sanduku la karatasi limechongwa na kupambwa kwa dhahabu. Kopo la bati linazuia harufu na linaweza kuhifadhiwa na kutumika tena. Kifuniko cha ndani kilichofichwa kinafanya chombo hicho kuwa vigumu kwa watoto kukifungua.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Beautiful Life Ufungaji wa Mipira ya Nondo ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Beautiful Life Ufungaji wa Mipira ya Nondo inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Beautiful Life Ufungaji wa Mipira ya Nondo hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
- Vipimo na Ufungashaji
- Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height - Lebo
- Packaging, China, Culture, Daily chemicals, Household, Mothball
- Teknolojia ya Uzalishaji
- 8-color tinplate printing
Carving on paper
Gilding over paper - Changamoto ya Ubunifu
- The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
- Utafiti
- The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
- Msukumo
- Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
- Muda wa Mradi
- The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
- Mtiririko wa Uendeshaji
- The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
- Wanatimu
- Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu - Haki za Picha
- Shuwei Qi and Rijiang Wang, 2019.
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