Muundo Yo,verde Mafuta na Antonio Cuenca ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.

ShabaUfungashaji· 2020

Yo,verde Mafuta

na Antonio Cuenca

Mteja: Yo, Verde

Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Ufungashaji

14,103

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #91926

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Yo,verde Mafuta

Zoezi la awali la muundo huu uliochochewa na mitungi ya syrup ya asili. Jina ni insignia ya bidhaa inayohalalisha rangi ya kijani ya mafuta ndani. Mbele, nembo imejengwa kutoka kwa msalaba wa dawa kutengeneza moyo wa pixelated. Ubunifu dhaifu na usio na sanaa ambao hutumia ujumbe unaohusishwa na afya na yaliyomo.

Utambuzi

Kuhusu Tuzo ya Shaba ya A' Design Award

Yo,verde Mafuta ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Yo,verde Mafuta inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Yo,verde Mafuta hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: The product design is emphasized by its strong green colour over white, and its concept about health as the principal brand attributes. Naming, graphic design and finishing work together showing a powerful & consistent product, which breaks the usual design concepts about olive oil.
Vipimo na Ufungashaji: This bottle is manufactured into glass with rounded shapes, a capacity of 500ml. Its measurements are 20cm height and 7,5cm wide.
Lebo: packaging, extra virgin olive oil, oil, food packaging, graphic design, package, packaging design
Teknolojia ya Uzalishaji: Glass. This bottle is painted in white, and printed in two colours.
Changamoto ya Ubunifu: Our challenge was to design a new visual language in olive oil world, unconventional and fresh, in order to connect to a public which needs to feel healthy. At the same time, this design must work all over the world, and look updated, healthy and simple, according to its cost.
Msukumo: Yo, verde produces early harvest oil collected in the month of October. The family that collects and produces the oil are farmers and pharmacists. They wanted both disciplines to be perceived in their packaging with an iconic, modern design and using visual codes little used in the olive oil sector.

Starting from this brief, it was studied which visual formula was the most appropriate to convey a message that would unite the territory of the oil and the pharmaceutical sector. The bottom line was that a good idea was to make the bottle look like a classic syrup pot. Three key elements were synthesized, the appearance of the bottle, the name and the logo. In search of simplification in the message, a simple bottle with shapes similar to that of the syrup bottle was used, painting it white, with a sober stopper without artifices. The name of the product justifies the green color of the oil inside. The logo is constructed from the pharmaceutical cross forming a pixelated heart. All these elements are integrated and linked, bringing coherence to the idea.
Muda wa Mradi: The project started in November 2016 and finished in February 2017 in Úbeda.
Mtiririko wa Uendeshaji: The bottle is easy to handle because of its reduced measurements. The screw cap is a non-refillable and anti-drip one, which allows to have a comfortable and delightful experience while serving. This Extra Virgin Olive Oil just can be bought in pharmacies, health stores, and own website.
Haki za Picha: Fotógrafo: Balta fotografo