Muundo Winetime Seafood Ufungaji na Olga Takhtarova ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Platinamu ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
PlatinamuUfungashaji· 2020
Winetime Seafood Ufungaji
Mteja: Sot B&d
Mshindi wa Tuzo ya Platinamu ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #92361Muundo
Kuhusu Winetime Seafood Ufungaji
Ubunifu wa ufungaji wa safu ya dagaa ya Winetime inapaswa kuonyesha hali mpya na kuegemea ya bidhaa, inapaswa kutofautishwa vyema kutoka kwa washindani, kuwa wenye usawa na inayoeleweka. Rangi zinazotumiwa (bluu, nyeupe na rangi ya machungwa) huunda tofauti, kusisitiza vitu muhimu na kuonyesha msimamo wa chapa. Dhana moja ya kipekee iliyoandaliwa hutofautisha safu kutoka kwa wazalishaji wengine. Mkakati wa habari ya kuona ulifanya iweze kutambua aina ya bidhaa za safu, na utumiaji wa vielelezo badala ya picha zilifanya ufungaji huo kuvutia zaidi.
Utambuzi
Kuhusu Tuzo ya Platinamu ya A' Design Award
Winetime Seafood Ufungaji ni mshindi wa Tuzo ya Platinamu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya kipekee kwa kweli, maridadi na ya fahari. Washindi wa Platinamu ni maajabu ya ubunifu, ushuhuda wa mipaka ya ubunifu wa kiakili, na huonyesha weledi na ufundi usio na kifani wa wabunifu wao. Miundo hii inatarajiwa kuwa kazi zinazosifika zaidi zinazofafanua urembo wa enzi, kuchangia ustawi wa jamii, na kusukuma mipaka ya sanaa, sayansi, usanifu na teknolojia. Winetime Seafood Ufungaji huonyesha kiwango cha ubora kinachovuka mipaka na bila shaka huufanya ulimwengu kuwa mahali bora zaidi kwa sifa zake zenye faida na thamani. Winetime Seafood Ufungaji ni kazi iliyoshinda Tuzo ya Platinamu ya A' Design Award inayochochea hamu, hutia msukumo, husisimua, hufurahisha na huzua furaha kubwa.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker. - Vipimo na Ufungashaji
- boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
- Lebo
- seafood, fish, frozen food, packaging, branding
- Teknolojia ya Uzalishaji
- The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.
The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains. - Changamoto ya Ubunifu
- The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
- Utafiti
- The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
- Msukumo
- Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
- Muda wa Mradi
- Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
- Mtiririko wa Uendeshaji
- In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
- Haki za Picha
- Imagines №1-5 are used images www.shutterstock.com
www.freepik.com
Imedhaminiwa
Gundua Zaidi ya Designers.org
Gundua bidhaa, huduma na fursa kutoka kwa washirika wetu wa matangazo.
Zaidi ya Kuchunguza
Miundo Inayohusiana
Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.
