Muundo Ccpuerh Tea Ufungaji wa Chai na Somethink Brand ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.

ShabaUfungashaji· 2020

Ccpuerh Tea Ufungaji wa Chai

na Somethink Brand

Mteja: Ccpuerh

Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Ufungashaji

12,616

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #92660

Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Ccpuerh Tea Ufungaji wa Chai

Chai ya Ccpuerh ni muundo wa ufungaji kwa aina mbalimbali za chai iliyokandamizwa na chai huru. Chombo hicho ni mkebe wa aluminium wa mviringo ukiwa na kifuniko cha dhahabu kilichopakwa kwa njia ya electroplating, mchoro wa rangi ya shaba, na maandishi yaliyochapishwa kwa mbinu ya silk-screen. Mkebe huo una kipenyo cha milimita 80, urefu wa mwili wa milimita 70, na urefu wa kifuniko wa milimita 10. Maumbo matatu yaliyochapishwa—duara, prizimu, na pembetatu—yanaonyesha chai ya duara ndogo, chai ya mraba mdogo, na chai huru. Rangi tofauti za mkebe zinaonyesha hatua tofauti za uvunaji wa chai, hivyo kuwawezesha wanunuzi kutambua kila bidhaa kwa haraka. Muundo huu unaipa chai ya kitamaduni mwonekano rahisi na wa kisasa.

Utambuzi

Kuhusu Tuzo ya Shaba ya A' Design Award

Ccpuerh Tea Ufungaji wa Chai ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Ccpuerh Tea Ufungaji wa Chai inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Ccpuerh Tea Ufungaji wa Chai hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: This is a packaging project for tea. Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. What's important is that they broke the traditional impression inherent in the tea industry. They think that drinking tea can be very fashionable and very young.
Vipimo na Ufungashaji: 80mm in diameter, tank height 70mm, cover height 10mm
Compress tea leaves into small round, small square and loose tea.
Lebo: Packaging, tea, color, fashion, youth
Teknolojia ya Uzalishaji: Round aluminum can body, lid electroplated gold, pattern bronzing, text silk screen process.
Changamoto ya Ubunifu: In China, tea, as well as tea drinking, is full of traditional customs and rituals. How to get rid of the inherent impressions and make tea packaging more fashionable, younger and more high-end is the obstacle they have to overcome.
Utafiti: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, young people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Msukumo: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Muda wa Mradi: Launched in Dongguan in January 2019,
completed in Guangzhou in April 2019,
and exhibited in Dongguan in June 2019.
Mtiririko wa Uendeshaji: Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. Let the behavior of drinking tea can also be very fashionable and very young.
Wanatimu: Astro Wong
Dorne Tsui
Jr Deng
KC To
Haki za Picha: Image #1: Designer Astro Wong, ccpuerh tea, 2019.
Image #2: Designer Astro Wong, ccpuerh tea, 2019.
Image #3: Designer Astro Wong, ccpuerh tea, 2019.
Image #4: Designer Astro Wong, ccpuerh tea, 2019.
Image #5: Designer Astro Wong, ccpuerh tea, 2019.