Darin Ufungaji Kwa Chakula Cha Afya Cha Kikorea na Heesoo Son and Seoyeon Yoon

Muundo Darin Ufungaji Kwa Chakula Cha Afya Cha Kikorea na Heesoo Son and Seoyeon Yoon ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.

FedhaUfungashaji· 2020

Darin Ufungaji Kwa Chakula Cha Afya Cha Kikorea

na Heesoo Son and Seoyeon Yoon

Mteja: Darin

Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Ufungashaji

39,886

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #92688

Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Darin Ufungaji Kwa Chakula Cha Afya Cha Kikorea

Darin imeundwa kuachilia huru watu wa kisasa kutokana na kusita kwa bidhaa za kitamaduni za Korea ya chakula katika jamii ya uchovu, iliyo na picha rahisi na wazi ya kupeleka vifurushi kwa hisia za watu wa kisasa, tofauti na picha zisizotumiwa ambazo zimetumiwa na maduka ya chakula cha jadi ya Kikorea . Ubunifu wote hufanywa kutoka kwa motifs ya mzunguko wa damu, kuibua lengo la kutoa nguvu na afya kwa 20s na 30s iliyochoka.

Utambuzi

Kuhusu Tuzo ya Fedha ya A' Design Award

Darin Ufungaji Kwa Chakula Cha Afya Cha Kikorea ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Darin Ufungaji Kwa Chakula Cha Afya Cha Kikorea inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Darin Ufungaji Kwa Chakula Cha Afya Cha Kikorea ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: The project is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops and called Geongang-won. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s. In the box, a graphic icon was inserted to show what juice was made of, and at the top of the pack was a pattern derived from the environment in which the material was grown and the properties of the material. In addition, the icons and patterns are made of colors taken from the material and are made up of main colors and sub-colors. Also, we designed a special typeface for the name of the product that will go into the box and pack for Darin's identity
Vipimo na Ufungashaji: The juice pack is 100mmx165mm, the small box is 175mmx105mmx95mm, and the big box is 180mmx275mmx95mm.
Lebo: package design, korea, graphic design, pattern, healthcare, branding
Teknolojia ya Uzalishaji: Darin's juice is made from a total of seven ingredients: onion, black garlic, eel, pear, terrapin, red ginseng and antlers.
Changamoto ya Ubunifu: In the process of designing the icons, we have been agonizing over how simple it should be to make the material simpler and more obvious.
Utafiti: After a visit and interview to find out how existing health centers operate, we found that the main customers are mostly in their 40s and older, and that most stores use packages of the same design, not different packages from store to store. it. We also surveyed people in their 20s and 30s to find out what they think about ‘Geongang-won’ and what we need to improve, and found that the main reason they refused ‘Geongang-won’ was because of the old-Fashioned design, which made them biased that only people of high age go there. And based on these surveys, we tried to communicate our goals aesthetically and visually to people in their 20s and 30s.
Msukumo: In Oriental medicine, internal healing is considered a fundamental treatment rather than external treatment. And the treatment is the basic principle of smoothing blood circulation. So we used blood circulation, which connects the whole body, as a design motif, and we designed lines as a basic component to express blood circulation.
Muda wa Mradi: The project started in September 2018 in Korea and finished in November 2018
Mtiririko wa Uendeshaji: Darin's package is divided largely with, healthy juice-bearing packs, boxes by material in which the pack is put, and large packaging boxes designed to hold two boxes. The two boxes are packed with two materials that matches well together.
Wanatimu: Heesoo Son
Seoyeon Yoon
Haki za Picha: Heesoo Son and Seoyeon Yoon