Avgoulakia Kifurushi cha Mauzo na Antonia Skaraki

Muundo Avgoulakia Kifurushi cha Mauzo na Antonia Skaraki ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

ChumaMchoro· 2021

Avgoulakia Kifurushi cha Mauzo

na Antonia Skaraki

Mteja: Zouras Farm

Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mchoro

15,316

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #94660

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Avgoulakia Kifurushi cha Mauzo

Ni kipi kilichokuja kwanza: kuku au yai? Hiyo ndiyo swali la kwanza ambalo kawaida lazima lijibiwe, lakini katika hali hii kulikuwa na swali lingine pia. Unapotaka kuonja bidhaa ya jadi kwa njia isiyotarajiwa na tofauti, unahitaji nini? Naam, kwanza kabisa, unahitaji uwasilishaji usiotegemewa ambao unaweza kujitofautisha. Hiyo ndiyo ilichohitajika kuundwa kwa chapa ya Avgoulakia, kupitia wazo la ubunifu ambalo linaweza kuwasilisha upekee wa chapa kwa njia ya kisasa, tofauti na ya mchezo.

Utambuzi

Kuhusu Tuzo ya Chuma ya A' Design Award

Avgoulakia Kifurushi cha Mauzo ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Avgoulakia Kifurushi cha Mauzo inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Avgoulakia Kifurushi cha Mauzo inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
Vipimo na Ufungashaji: kit: paper, 479 x 1157 (mm)
Lebo: Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
Teknolojia ya Uzalishaji: Paper. Environmentally friendly.
Changamoto ya Ubunifu: Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Utafiti: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Msukumo: Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
Muda wa Mradi: The project began in 2018 and finished in 2019 in Athens, Greece.
Mtiririko wa Uendeshaji: Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
Wanatimu: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Haki za Picha: A.S. Advertising, 2019