Muundo Pop Up Magazine Kichwa Cha Ufunguzi na Rafael de Araujo ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Filamu, Video na Uhuishaji.
FedhaFilamu· 2020
Pop Up Magazine Kichwa Cha Ufunguzi
Mteja: Pop Up Magazine
Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Filamu
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #97126Muundo
Kuhusu Pop Up Magazine Kichwa Cha Ufunguzi
Mradi huo ulikuwa safari ya kuchunguza maswala ya kutoroka (mandhari ya 2019) bila kufikiria na kwa sauti, kuonyesha mabadiliko, vitu vipya na matokeo kutoka kwa hiyo. Visas zote ni safi na vizuri kutazama, kulinganisha na ukweli usio sawa na tendo la kutoroka. Ubunifu unabadilika kila wakati na maumbo ya morphing katika uhuishaji yanawakilisha kitendo cha usomaji, unaosababishwa na aina fulani ya hali. Kutoroka ina maana tofauti, tafsiri na hatua ya maoni inatofautiana kutoka ya kucheza hadi kubwa.
Utambuzi
Kuhusu Tuzo ya Fedha ya A' Design Award
Pop Up Magazine Kichwa Cha Ufunguzi ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Pop Up Magazine Kichwa Cha Ufunguzi inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Pop Up Magazine Kichwa Cha Ufunguzi ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
- Vipimo na Ufungashaji
- We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels.
- Lebo
- illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
- Teknolojia ya Uzalishaji
- The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
- Changamoto ya Ubunifu
- The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
- Utafiti
- I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
- Msukumo
- The idea for this project was to create a contemplative piece to watch.
We wanted to transform the scene, show different perspectives and new paths.
We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time.
The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece. - Muda wa Mradi
- The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
- Mtiririko wa Uendeshaji
- Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles.
The project was done in 12 frames per second, so the piece looks more craft hand and less digital. - Wanatimu
- Pop-Up Magazine Art Direction:Annie Jen
Music:Magik*Magik Orchestra
Composer:Minna Choi
Design / Animation / Direction:Rafael de Araujo
Created by Pop-Up Magazine - Haki za Picha
- Rafael de Araujo, 2019.
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