Muundo Tualcom Nembo Na Kitambulisho Cha Bidhaa na Kenarkose Creative ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
ShabaMchoro· 2020
Tualcom Nembo Na Kitambulisho Cha Bidhaa
Mteja: Tualcom
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #97583Muundo
Kuhusu Tualcom Nembo Na Kitambulisho Cha Bidhaa
Logomark ya Tualcom imehamasishwa na mawimbi ya radiofrequency, ambayo inahusiana na shamba ambayo kampuni inafanya kazi, na inaunganisha barua za Tual tu. Kwa hivyo, nembo sio tu inasisitiza jina la kampuni lakini pia inahusu uwanja wa operesheni yao. Chapa hiyo imeundwa kuzunguka wazo la kupigwa nyekundu nyekundu ambayo imeunganishwa na zile wima za bluu ili kufikia hali ya mwendelezo na mawasiliano. Lugha ya picha inayoonyesha na mfumo wa kuona mara moja huwasiliana na hadhira pana sawasawa na kwa ufanisi.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Tualcom Nembo Na Kitambulisho Cha Bidhaa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Tualcom Nembo Na Kitambulisho Cha Bidhaa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Tualcom Nembo Na Kitambulisho Cha Bidhaa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- In this project, the main objective was to reflect the company values into a powerful logomark and branding. The logomark is inspired by radiofrequency waves and it simply connects the letters T, U, A, and L. The COM of the TUALCOM comes from the word, communication. In order to answer the request of the client to put an emphasis on the word TUAL, the remaining part of the company name is consciously eliminated from the logomark but implicitly projected through one continuous red band. The branding is shaped around the same idea of horizontal red stripes that are coupled with vertical blue ones.
- Vipimo na Ufungashaji
- The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. A comprehensive brand identity guidelines manual was prepared in order to prevent the misproduction of any item. These guidelines help employees to easily grasp both the visual language and the core company values of Tualcom. Therefore, the resulting visual representation creates coherency with noticeability that allows the audience to easily communicate with the brand.
- Lebo
- Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
- Teknolojia ya Uzalishaji
- To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior office space.
- Changamoto ya Ubunifu
- The client was hesitant to make a radical shift in the logo and the branding due to a concern of not being able to be recognized by their current customers. In order to balance out the powerful change in the logo, the previous color combination was preserved and replaced with a better calibrated version of them. Therefore, the existing visual system of the company was preserved to respect its past. The client was highly satisfied with the results.
- Utafiti
- Starting the project, an extensive research was made on both the existing logo and the visual identity as well as the graphic language of other companies in the field. The outcome of this research revealed that the existing logo was generic, and it was easily being mixed up with other similar logos by the audience. The branding system was also lacking. The field research suggested that the new logo should be welcoming, young and unique, and simple but effective. The visual system was to be built not only for the industry related audience but also for the ones who are unfamiliar to the field.
- Msukumo
- Tualcom operates in the fields of communication and RF Technologies. The main company objective stands out to develop and produce compact, efficient and general purpose or application specific communication and RF systems, subsystems and modules. The main motive was to reflect these core values in the visual identity of the brand. The inspiration for the project comes from the notions of continuity and connectivity which directly refer to the fields of communication and RF Technologies. The resulting graphic language and the visual system instantly communicate with the broad audience in a compact and efficient way.
- Muda wa Mradi
- The project started in October 2018 and finished in February 2019 in Ankara.
- Mtiririko wa Uendeshaji
- A brand identity guidelines manual was provided to the client in order to create a consistent visual language across all digital and printed media. The coupling of vertical blue stripes with a horizontal red band sets off a coherent visual link that immediately interacts with the audience and makes them recognize Tualcom without even seeing the logo.
- Wanatimu
- Gizem Akdağ
Merve Okçu
Haktan Aksu
Pelin Bilgin - Haki za Picha
- All visual materials were designed and produced by Kenarköşe Creative.
Imedhaminiwa
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