Superlimao Utambulisho wa Chapa na Ruis Vargas

Muundo Superlimao Utambulisho wa Chapa na Ruis Vargas ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

ShabaMchoro· 2020

Superlimao Utambulisho wa Chapa

na Ruis Vargas

Mteja: Laika

Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mchoro

12,800

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #98423

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Superlimao Utambulisho wa Chapa

Superlimao ni utambulisho wa chapa ulioundwa kwa ajili ya kampuni ya usanifu majengo ya Brazili. Nembo hiyo imeongozwa na aina ya maandishi ya kifonti ya "grotesque", ikitoa mwonekano wa kimya unaotofautiana na mfululizo wa michoro na mifumo yenye rangi nyingi. Utambulisho huo unajumuisha kadi za biashara, stika za kufungia bahasha, uwasilishaji wa kitaasisi na mabango. Mabango hayo yanachapishwa kwenye karatasi ya offset yenye uzito wa gramu 75 na kubandikwa kwenye kuta na sehemu za nje ili kuonyesha makao makuu ya ofisi na maeneo ya ujenzi. Lugha ya kuona inaweza kuwa ya kimya na ya kueleza kwa wakati mmoja, kulingana na ujumbe na muktadha.

Utambuzi

Kuhusu Tuzo ya Shaba ya A' Design Award

Superlimao Utambulisho wa Chapa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Superlimao Utambulisho wa Chapa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Superlimao Utambulisho wa Chapa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: To represent the aspects of the Superlimao brand, the design of the new logo was inspired by grotesque typography to contrast, by sobriety, with a series of colorful and surreal illustrations and patterns, developed for the language project, enhancing the diversity of visual discourse. Despite the sobriety, the use of the logo allows the deconstruction of its meaning in the interaction with the images, reaffirming the posture of constant reflection on architectural practice.
Vipimo na Ufungashaji: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelope sticker matte couche 4X0 CMYK colors.
Lebo: Brand, poster, logotype, illustration, visual identity, Laika Design
Teknolojia ya Uzalishaji: The identity project consists of business cards, printed in 600 g weight, stickers for closing envelopes, institutional presentation and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings, signaling both the entry of the Superlimao headquarters and its works in progress.
Changamoto ya Ubunifu: The challenge was to develop a brand and visual language that, besides fulfilling its functional aspects of communication, also represented the Superlimao way of creating and building. In this way, a irreverence and seriousness in the way of making architecture exists, a way that unites apparently antagonistic attitudes. Thus, the language project allows the brand to modulate its behavior, being both sober and expressive, always in function of suitability to the speech and communication context.
Utafiti: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives.
Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Superlimao brand.
Msukumo: Superlimao is a Brazilian architecture firm. In a plural way, it creates projects based on premises of contemporary architecture, such as respect for the environment, economical and durable productive solutions and furniture. The essence and the creative posture Superlimao, combined with respect for the canons of architecture, was the creative starting point for the development of the universe of representation images and the logo of the new brand.
Muda wa Mradi: The project started in February 2019 and finished in June 2019 in Sao Paulo, Brazil.
Mtiririko wa Uendeshaji: The new brand and its visual identity elements respond to the Superlimao need to renew corporate communication. However, it manages to go further by occupying urban space. On walls and sidings of constructions, the posters function as a manifest, spreading messages and Superlimao's way of understanding architecture and urbanism, and, in addition to identifying the presence of office work by the metropolis, it works as a break from the dominant gray in the landscape of the city of Sao Paulo.
Hataza: Laika Design
Wanatimu: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Haki za Picha: Laika Design