Muundo Gan Song Kitambulisho cha Kuona cha Chapa na Biwei Zhu ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
ShabaMchoro· 2020
Gan Song Kitambulisho cha Kuona cha Chapa
na Biwei Zhu
Mteja: Gan Song
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #98901Muundo
Kuhusu Gan Song Kitambulisho cha Kuona cha Chapa
Gan Song ni kitambulisho cha kuona cha chapa kilichoundwa kwa ajili ya chapa maalum kutoka eneo la Mayang nchini China. Muundo huu umepata msukumo kutoka kwa mandhari ya eneo hilo na utamaduni wa Miao. Mistari myembamba yenye unene tofauti-tofauti huunda umbo la milima na Mto Jinjiang. Msichana anayetabasamu akiwa amevaa mavazi ya Miao anawakilisha mavuno na matumaini. Kitambulisho hiki kimetumika kwenye vipeperushi, kadi, bahasha, ufungashaji na matangazo ya nje, kwa kutumia uchapishaji wa foili, uchongaji unaoinuka (embossing), ukataji wa leza, na upakaji wa dhahabu. Michoro yote imefanywa kwa njia ya vekta, hivyo kitambulisho hiki kinaweza kuchapishwa kwa ukubwa wowote.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Gan Song Kitambulisho cha Kuona cha Chapa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Gan Song Kitambulisho cha Kuona cha Chapa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Gan Song Kitambulisho cha Kuona cha Chapa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- The visual image of Gansong brand is designed based on the cultural characteristics and image of Mayang area.The conception of Gansong brand culture originates from the scenery of Mayang area and the figure image of Miao girls. In Mayang, there is a river called Jinjiang River, with clear water and green mountains on both sides. The combination of mountains and water gives birth to the most wonderful landscape of nature. This soil and water is rich in selenium based mineral elements, which is not only beneficial to health, but also makes the long-term fruit fragrance along the Jinjiang River. Therefore, this river is also known as the mother river, and this area is also known as the hometown of longevity. The main vision of Gansong's brand image is to depict the mountain and river of Mayang with the original shape of Jinjiang River and the line arrangement, and to show the harvest and hope with the smiling image of a girl with Miao characteristics. We can better promote the sales of commercial mode and promote local national culture through specialty brands.
- Vipimo na Ufungashaji
- This visual image design is suitable for all sizes of printed products, such as cards, brochures, envelopes, packaging and advertisements, while accurately conveying the brand vision. All patterns are vectorized, and the colors have been calculated for an identical yield for diffirent print with the different variations.
- Lebo
- GanSong, Brand, Visual Design, Graphic Design, Culture, Illustrator
- Teknolojia ya Uzalishaji
- The whole set of visual image is applied to brochures, cards, envelopes, packages, outdoor advertisements, etc. Foil and embossing printing, laser cutting, gilding and so on are used in the process.
- Changamoto ya Ubunifu
- The main challenge is to design an accurate and reasonable visual image to reflect the core concept of local culture. The image of mountain and water seems simple, but in fact, it contains rich changes in lines. These textures are unified in the dark tone and have the effect of concave and convex through the processing of embossing printing. At the same time, the design of all these images is vectorization, which is convenient for processing and making in various situations.
- Utafiti
- The difference between the created brand and other brands is that the product is packaged on the basis of regional culture as a visual creation, which makes the product more humanistic. We believe it is more suitable for the market.
- Msukumo
- Gansong brand is a specialty brand of Mayang. Its visual image design is inspired by the geomorphic characteristics and Miao culture of Mayang area in China. We use fine and varied lines to combine the ups and downs of mountains to capture the characteristics of selenium rich regions, and describe the local cultural spirit promoted by the image of Miao girls. "Gan song" literally means praising landscape and life.
- Muda wa Mradi
- The project started and finished in 2019 in Changsha City,China
- Mtiririko wa Uendeshaji
- The visual image of Gansong brand is based on the regional culture of Mayang. This set of visual images has been applied to brochures, packaging, advertisements, card postcards, etc. Early concept is the focus of the project, because it is necessary to properly express the image of the region. We hope to promote the local culture through the design with human feelings, and to a certain extent, to promote the local commercial operation.
- Hataza
- Copyrights belong to Wilbur Studio/Gan Song, 2019.
- Wanatimu
- Design Director：Biwei Zhu
Executive director:Xiang Liu
Illustrator：Xiujuan Tan
Copywriter：Wei Liu
Support company：Han brand. - Haki za Picha
- Wilbur Studio
Imedhaminiwa
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