Siyu Xu tarapyndan Lord Qu Wizual Kimlik

Siyu Xu tarapyndan döredilen Lord Qu Wizual Kimlik dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2020 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGrafika· 2020

Lord Qu Wizual Kimlik

dizaýner: Siyu Xu

Müşderi: MET Creative Brand

Grafika Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Lord Qu Wizual Kimlik hakynda

Lord Qu — Hytaýyň Kuzhou şäherindäki bir naharlyk brendi üçin döredilen wizual kimlikdir. Bu kimlik hytaý däp-dessurly nahar medeniýetini ýaş sarp edijiler üçin döwrebap görnüşde beýan edýär. Merkezi nyşany Konfusiýa esaslanýan bir keşp emele getirýär, onuň saç düwünçegi bugda bişirilen bulka görnüşinde şekillendirilen. Çyzykly çeper suratlar bu keşbi uçýan aždarha, Konfusiý ybadathanasy we haýyrly bulutlar ýaly taryhy motiwler bilen baglanyşdyrýar. Doňuz burnunyň nyşany bolsa restoranyň içindäki bugartma gaplarynda, gap-gaçlarda, çyralarda we oturgyçlaryň arkalyklarynda ulanylýar.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Lord Qu Wizual Kimlik A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Lord Qu Wizual Kimlik uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Lord Qu Wizual Kimlik zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Lord Qu is a special snack brand in Quzhou. The original intention of this brand design is to inherit the traditional Chinese food culture. According to the trend of younger mainstream consumers, the designers redefine the traditional snack bar with modern design language, so that more young people understand and fall in love with Quzhou snacks in. Through the comprehensive application of vision and space system, this restaurant is endowed with a new and modern feeling.
Ölçegler we Gaplama: In the application of props, the designers make full use of the pig nose visual hammer, develop the steamer of Lord Qu exclusive pig nose on the tableware, the pig nose lamp and backrest seat in the space, make a deep strong link between the product and the brand, and carry out the exclusive brand design.
Bellikler: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Quzhou, Bun, Confucius Temple
Önümçilik Tehnologiýasy: The designers combine the IP image of Lord Qu with the classic historical symbols such as flying dragon, Confucius Temple, Xiangyun and allusions with the linear cartoon as the carrier to build the dialogue scene of Lord Qu and the food IP, which not only convey the product and brand value, but also carry the profound connotation of Chinese food culture.
Dizaýn Kynçylygy: How to quickly occupy the consumers' cognition for a new brand is also a problem that needs to consider carefully in this case. Therefore, in the development of symbols and props, the designers use the pig nose extracted from two black pigs as brand visual hammer symbols.
Gözleg: As the representative of breakfast category, the steamed stuffed bun is faced with the awkward situation of having category and no brand. In the market, there are more cheap and no quality products. However, the emergence of Lord Qu has filled in such a masrket gap.
Ylham: Based on the original intention of the design, the designers decide to build Lord Qu into a snack expert image with personality and story, and establish the exclusive IP of the brand. The whole case takes Confucius as the cultural prototype. The chignon is designed into the shape of a bun. At the same time, the designers borrow the cognition of Kame Sennin in the hearts of young consumers to create the IP image.
Taslama Dowamlylygy: The project started in January 2018 in Hangzhou and finished in September 2018 in Hangzhou.
Iş Akymy: The designers create a story for IP, personify the ingredients in the main products.
Patentler: Copyrights belong to Siyu Xu, 2018.
Topar Agzalary: Siyu Xu
Youjia Gu
Gaoyang Duan
Miao Pan
Yuting Wang
Xin Wang
Surat Awtorlary: Image #1: Photographer MET Creative Brand, Lord Qu, 2018.
Image #2: Photographer MET Creative Brand, Lord Qu, 2018.
Image #3: Photographer MET Creative Brand, Lord Qu, 2018.
Image #4: Photographer MET Creative Brand, Lord Qu, 2018.
Image #5: Photographer MET Creative Brand, Lord Qu, 2018.