Chao Xu tarapyndan The Wild Korporatiw Şahsyýet

Chao Xu tarapyndan döredilen The Wild Korporatiw Şahsyýet dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2020 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGrafika· 2020

The Wild Korporatiw Şahsyýet

dizaýner: Chao Xu

Müşderi: AhnLuh Luxury Resorts and Residences

Grafika Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

9,441

Tassyklanan Baýrak Ýeňijisi

#100724 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

The Wild Korporatiw Şahsyýet hakynda

Bu, Hunan welaýatynyň Huangbai dagynyň depesinde gurlan täze kaşaň şypahana üçin marka dizaýny. Bu taslamanyň maksady, adaty hytaý estetikasyny günbatar ýönekeýligi bilen marka dizaýnyna birleşdirmek. Taslama topary, Huangbai dagynda haýwanlaryň we ösümlikleriň baý aýratynlyklaryny çykardy we adaty hytaý reňkleýiş usuly bilen kran şekilli nyşany ýasady, kranlaryň ýüňi dizaýn görnüşinde ýönekeýleşdirildi. Bu esasy nagyş, dagda bar bolan haýwanlary we ösümlikleri emele getirip biler we ähli dizaýn elementlerini sazlaşykly edip görkezer.

Ykrar etme

A' Design Award Demir Baýragy hakynda

The Wild Korporatiw Şahsyýet A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. The Wild Korporatiw Şahsyýet uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. The Wild Korporatiw Şahsyýet jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: This is a brand design for a new luxury resort, which is built on top of Huangbai mountain. We extracted the rich characteristics of animals and plants in that forest and used the feathers of cranes as a pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), by applying same pattern through the entire design making this visual identity unified and harmonious.
Ölçegler we Gaplama: Business card: 90mm x 50mm
Letterhead: 297mm x 210mm
Greeting card: 148mm x 100mm
Bellikler: branding design, logo, Chinese style, hotel branding, simple
Önümçilik Tehnologiýasy: Using traditional Chinese painting:ink painting to create logo, which is a simple but artistic crane. the final products, e.g. business card, greeting card applied gold stamping on special paper, showing a tastefully low key luxury design.
Dizaýn Kynçylygy: As the resort building was designed by architects from western country, whereas the site is in china, we need to combine traditional Chinese aesthetic with Western simplicity into branding design.
Gözleg: Team members visited the site Huangbai mountain for three times, during the site visit, took large amount of site photos including unique plants and animals there. those elements finally be used in later stage design. Meanwhile, we did lots of background research on it culture and history aspects, in order to make the design more meaningful and powerful.
Ylham: Design team applied traditional Chinese aesthetic feeling meanwhile kept its simplicity to the design. The reason to use the crane as a logo, is associated with the dream life that lots of people who choose to live in mountains desired: living idle lives like the cloud and wild crane, there is also a meaning of artistic conception. Designers got inspired by the rich characteristics of wild animals and plants in Huangbai mountain, therefore came up with different icons to represent wild animal and plants by using the same pattern element.
Taslama Dowamlylygy: The project started in Jan 2019 in Hangzhou and finished in April 2019 in Hangzhou.
Topar Agzalary: Creative director:Chao Xu
Graphic design:Chao Xu