Eduardo Walles tarapyndan Debes Intervenir Howpsuzlyk Plakaty

Eduardo Walles tarapyndan döredilen Debes Intervenir Howpsuzlyk Plakaty dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2020 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGrafika· 2020

Debes Intervenir Howpsuzlyk Plakaty

dizaýner: Eduardo Walles

Müşderi: tApp

Grafika Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#101449 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Debes Intervenir Howpsuzlyk Plakaty hakynda

Kitap Teksti: Debes Intervenir senagat zawody üçin döredilen iş ýerindäki howpsuzlyk plakat kampaniýasydyr. Plakatlarda gurallaryň we desgalaryň dogry we nädogry ulanylyşy görkezilýär. Her sahna heläkçiligiň bolmazyndan öňki pursada üns jemleýär. Işgärler bilen dostlukly we düşnükli baglanyşyk gurmak üçin komiks stili ulanylýar. Çyzylan gahryman işgärlere her bir habarda ýol görkezýär. Eser organiki we erkin çyzyk saklamak üçin wektor illýustrasiýa gurallary bilen çyzyldy, soňra bolsa surat redaktirleýji programma üpjünçiligi bilen reňklendi we düzüldi. Her plakat stiroluň üstünde çap edilýär we ölçegi 900x600 millimetr.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Debes Intervenir Howpsuzlyk Plakaty A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Debes Intervenir Howpsuzlyk Plakaty uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Debes Intervenir Howpsuzlyk Plakaty jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond.
Ölçegler we Gaplama: Styrene 900 mm X 600 mm. Depth. 50
Bellikler: Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
Önümçilik Tehnologiýasy: For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
Dizaýn Kynçylygy: tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
Gözleg: For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
Ylham: The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace.
Taslama Dowamlylygy: The project started in September 2016 and finished in November 2016 in CDMX.
Iş Akymy: The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
Patentler: None, everything was created form scratch.
Topar Agzalary: Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles
Surat Awtorlary: None, everything was created form scratch.