Jiaqi Song tarapyndan Harlem Advocacy Poster Seriýasy

Jiaqi Song tarapyndan döredilen Harlem Advocacy Poster Seriýasy dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGrafika· 2021

Harlem Advocacy Poster Seriýasy

dizaýner: Jiaqi Song

Müşderi: Bandujo Advertising Design

Grafika Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

11,498

Tassyklanan Baýrak Ýeňijisi

#107915 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Harlem Advocacy Poster Seriýasy hakynda

Harlem Advocacy — Nýu-Yorkuň Harlem etrabynda ýerleşýän jemgyýetçilik saglygy goldaw maksatnamasy üçin döredilen mahabat kampaniýasynyň poster seriýasydyr. Posterlerde brend belgisi çyzylan ikonalar bilen utgaşdyrylýar, her bir ikona bolsa medisina, durmuş, bilim ýa-da iş bilen bagly goldaw ýaly bir hyzmaty aňladýar. Esasy poster ähli ikonalary bilelikde görkezýär. Köpçülige ýaýratmak üçin seriýa aýry-aýry posterlere bölünýär, olaryň her biri bir ikonany uly ölçegde görkezýär. Wizual stil pop-art äheňinden ylham alýar, şonuň üçin ýerli ýaşaýjylar hyzmatlary çalt aňsat tanap bilýärler.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Harlem Advocacy Poster Seriýasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Harlem Advocacy Poster Seriýasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Harlem Advocacy Poster Seriýasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Ölçegler we Gaplama: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Bellikler: graphic design, poster, illustrations, social service, poster design
Önümçilik Tehnologiýasy: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Dizaýn Kynçylygy: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Gözleg: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Ylham: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Taslama Dowamlylygy: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Iş Akymy: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.