Yiwen Tu tarapyndan Jie Yi Couture Marka Şahsyýeti

Yiwen Tu tarapyndan döredilen Jie Yi Couture Marka Şahsyýeti dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGrafika· 2021

Jie Yi Couture Marka Şahsyýeti

dizaýner: Yiwen Tu

Müşderi: Jie Yi Couture Studio

Grafika Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Jie Yi Couture Marka Şahsyýeti hakynda

Jie Yi Couture, Şanhaýda ýerleşýän bir kutýur studiýasy üçin döredilen marka şahsyýetidir. Hytaý harpy bolan "Jie" çözmek we sökmek diýen manyny berýär, "Yi" bolsa bir, birlik we yzygiderlilik diýmekdir. Logotip hytaý ýazuw sungaty esasynda gurlup, harplaryň käbir bölekleri manken we gaýçy nyşanlary bilen çalşyrylypdyr. Nusga taýýarlamak eskizleri esasy wizual elementi emele getirýär, olaryň çyzyklary, egrileri we bellikleri jikme-jik bir nagşy döredýär. Bu şahsyýet dürli ölçegdäki gaplamalara ulanylýar. Dizaýn ussatlygy we ýarym şahsylaşdyrylan tikin hyzmatyny alamatlandyrýar.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Jie Yi Couture Marka Şahsyýeti A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Jie Yi Couture Marka Şahsyýeti uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Jie Yi Couture Marka Şahsyýeti jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Jie Yi Couture is a start-up company in Shanghai. While the character ‘Jie’ means to solve and to deconstruct in Chinese, ‘Yi’ means one which is also referred to as unity and consistency.
Jie Yi is faced with fierce competition in Shanghai. What helps Jie Yi stand out from its competitors will be its strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills. Therefore, the branding aims to convey a sense of craftsmanship and entry-lux
Ölçegler we Gaplama: The packaging shown is offered in a variety of sizes and iterations based on the product.
Bellikler: Branding and Marketing, Research, Visual Identity System, Pattern-making, Tailoring, Traditional Skills inheritance
Önümçilik Tehnologiýasy: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Chinese Typography, Pattern-making
Dizaýn Kynçylygy: The business is located in Shanghai and targeting people from the casual-business market aging from 25-50. Jie Yi was facing fierce competition when it launched its first line. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers who were looking for more affordable, high-quality products.
Gözleg: To learn the brand's products and business operation, the designer Yiwen Tu took many field trips to the studio and studied pattern-making and draping that were part of the production process. In the process, Yiwen discovered the beauty of the pattern-making sketch and turned it into the primary visual element. Yiwen also worked closely with the clients on brand & market research and design decision making. The immersive research experience, along with the cooperation, helped the designer set the brand strategy and visual tone in an efficient manner.
Ylham: Jie Yi's studio reveals the brand personality and provides inspiration for the design. There lies the esthetic in the arrangement of the space and the relationship between the lines in the pattern-making drawings. Yiwen was inspired to turn the sketch of pattern-making into the primary elements of the visual system as the sketch is a symbol of craftsmanship, ingenuity, and unique.
Taslama Dowamlylygy: The project started in August 2018 in Shanghai and finished in January 2020 in New York.
Iş Akymy: Based on the research and what was learned from the communication with the client, the designer decided to use Chinese typography to create the logo. The designer Yiwen replaced part of radicals with symbols of mannequin and scissors. People can easily recognize the brand's name and learn about the company's business from the logo.
As each pattern-making sketch is explicitly designed for the client, it becomes a symbol of unique, precision, and fine craftsmanship. The lines, curves, and notes form a pattern that is beautiful and elaborate. Therefore, it is integrated into the visual system as the primary element.
Topar Agzalary: Independent
Surat Awtorlary: Yiwen Tu, 2020