Laura Ferrario tarapyndan WeAre4810 Marka Nägileligi

Laura Ferrario tarapyndan döredilen WeAre4810 Marka Nägileligi dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGrafika· 2021

WeAre4810 Marka Nägileligi

dizaýner: Laura Ferrario

Müşderi: Ferrariodesign

Grafika Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

13,650

Tassyklanan Baýrak Ýeňijisi

#109713 üçin Baýrak Ýagdaýyny Barlaň

Hyzmatlary öwreniň Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

WeAre4810 Marka Nägileligi hakynda

WeAre4810, WeAreFamily markany täzeden açmak üçin ulanylýan täze düşünje. Toparyň ähli işleriniň konteýnerine we nyşanyna öwrülýär. Örän döwrebap we gaty sanlaryň ulanylmagy, sanlar öz gezeginde şekilleriň konteýnerine öwrülip biljekdigi sebäpli ynam we döwrebaplyk duýgusyny berýär. Kärende-den Söwda we hakyky täzeliklere çenli Iýmit. WeAreFood - her gün 4 pursata bölünýän giňişlik; Elleri çeňňek we çemçe bolan sagat bilen güýçlendirilen düşünje. Grafiki nukdaýnazardan seredilen sagat häzirki, geçmiş bilen geljegiň arasyndaky garyşykdyr.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

WeAre4810 Marka Nägileligi A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. WeAre4810 Marka Nägileligi uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. WeAre4810 Marka Nägileligi zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: For 4810 the idea of renewal starts with the renovation of the historic sports equipment rental shop in Courmayeur.
Consequently the time has come to also evolve the concept of the brand which could include from Rental to Shopping to Food thus creating a new mood more contemporary but at the same time continuing to express traditional values under a one big hat represented by the unique 4810 brand. Innovation and tradition together.
Ölçegler we Gaplama: The whole Brand Identity has developed on different materials shapes and channels having to communicate multiple messages. We used paper for brochures postcards shopping bags sugar sachets and menus. The PVC for the external signs of the structure. Ceramics for the coffee cups and the fabric for the uniforms. It was a truly complete project where various printing techniques were used from traditional pad printing, screen printing to digital printing. We have created a web site that talks about their history and their services until you can book skis online.
Bellikler: brand Identity, brad design, logo design, viusal identity
Önümçilik Tehnologiýasy: The goal was to underline the fame of the name 4810 which had always been used by the Grivel family. It is inspired on the height of the Mont Blanc 4810m a point of reference in Courmayeur an umbrella that encloses ideas objects materials and is fluid enough in its meaning to also include a numerical form.
WeAre4810 the Brand of reference
WeAreRental expertise for rental of skis
WeAreFood one cuisine which at the same time lies well within everyone
WeAreShopping dedicated to sports apparel and accessories
WeAreOutlet Promotions and offers
WeAreFamily a long family tradition rooted in the distant 19th century
Dizaýn Kynçylygy: WeAreFood is the real change. 4810Food is the meeting point for sports enthusiasts: the space where you come in the morning for breakfast, go for lunch for polenta and stop after skiing to try a snack and maybe combine it with a nice wine.
Thus was born the idea of the clock that marks the day and 4 very specific moments.
Contemporary terms for an international audience all combined with a clock that recalls history where the hands become fork and spoon to emphasize that at 4810Food you eat.
Gözleg: A very large project where I had to combine a technical product like skis and an emotional product like food. There are several variable factors that I found to make different situations coexist: the colors, the symbol where to insert the images and the name WeAre is declinable in many aspects: WeAreRental for the rental shop, WeAreFood for the restaurant, WeAreShopping for the shop and so on.
Ylham: WeAre4810 . WeAreFamily. The goal was to underline the fame of the name 4810 which had always been used by the Grivel family. It is inspired on the height of the Mont Blanc: an umbrella that encloses ideas objects materials and is fluid enough in its meaning to also include a numerical form.
The brand is graphical form is based on the idea of using highly contemporary and solid numbers, almost as a seal to guarantee quality and modernity. Numbers that could themselves become a container of image.
Taslama Dowamlylygy: The project started in January 2018 in Courmayeur and finished in February 202020
Iş Akymy: The Brand has been designed so that it can be reproduced on any material surface and transmitted on various channels such as mobile phones or videos. A manual has been drawn up that can help both the customer and the possible supplier to reproduce the original as faithfully as possible.
Topar Agzalary: Creative Director: Laura Ferrario
Copy: Chiara Villa
Surat Awtorlary: Image #No 1: Photographer Aiace Ace Bazzana, Image #No 2: Photographer Laura Ferrario, Image #No 2: Photographer ALaura Ferrario, Image #No 3: Photographer Aiace Ace Bazzana, Image #No 4: Photographer Aiace Ace Bazzana