Zhongxiang Zheng tarapyndan Zhuliguan Hote Myhmanhananyň Nyşany

Zhongxiang Zheng tarapyndan döredilen Zhuliguan Hote Myhmanhananyň Nyşany dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGrafika· 2021

Zhuliguan Hote Myhmanhananyň Nyşany

dizaýner: Zhongxiang Zheng

Müşderi: Zhongxiang Zheng

Grafika Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

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A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Zhuliguan Hote Myhmanhananyň Nyşany hakynda

Zhuliguan bambuk medeniýetine gönükdirilen temaly myhmanhana, nagyş hem bambuk ýaly, hem-de ýuwudýan ýaly görünýär, bu bolsa adamlary täze syýahatyň başlamagyna garaşýar. Logotip, filosofiki Taoizmden gelip çykýan hiç zatdan bir zada ösüşi görkezýär. Onuň üýtgemegi, adaty hytaý taoizminiň "Tao-dan, biri dogulýar. Birinden, ikisinden; ikisinden, üçüsinden; üçüsinden döredilen älem" pelsepesini alyp barýar, "Tao ýoly tebigata eýerýär".

Ykrar etme

A' Design Award Demir Baýragy hakynda

Zhuliguan Hote Myhmanhananyň Nyşany A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Zhuliguan Hote Myhmanhananyň Nyşany uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Zhuliguan Hote Myhmanhananyň Nyşany jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Zhuliguan is a themed hotel focusing on bamboo culture and we simplify the house into an ink dot, presenting the course of a wind-flown bamboo leaf passing by an ink dot (house) and turning into a bird. This change is a course of growing out of nothing. The pattern seems like both a bamboo and a swallow, enabling us to expect a new journey
Ölçegler we Gaplama: UV, hot stamping
Bags:Depth330mm x Width250mm x Height80mm
Notebooks:Depth297mm x Width210mm x Height80mm
T-shirts:Small, Middle, Large, Extra large
Bellikler: Brand , Research , Hotel , Logo , Culture
Önümçilik Tehnologiýasy: Black and white are adopted as the dominant hues to further strengthen the dynamical change of the logo. In the post production, we combine the calligraphy and UV technology to highlight the fashion.
Dizaýn Kynçylygy: it vividly presents Zhuliguan Hotel's theme - a bamboo culture hotel with the theme of studying, planting, viewing and staying of bamboos. Its change carries the philosophy of traditional Chinese Taoism-"Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe"
Gözleg: Chapter 42 of Tao and Teh by Laozi-Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe.
Ylham: The brand name comes from Zhuliguan (Bamboo Villa), a poem written by WANG Wei, who was a poet in Tang Dynasty of China. The logo pattern presents a course of gradual change. He was inspired by the philosophy of Chinese traditional Taoism- "Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe" from Chapter 42 of Tao and Teh by Laozi, which was the cosmogony of Laozi.
Taslama Dowamlylygy: This project was started in Hangzhou, China in June 2017 and completed in Hangzhou, China in August 2018.
Iş Akymy: We have developed souvenirs for the project and refined the copywriting of "The foolish ask more and the wise do not doubt", which has been applied on notebooks, handbags and T-shirts. The souvenirs are loved by all guests, including children, and they can easily understand what the logo is intended to express.
Patentler: Trademark (2019) Zhongxiang Zheng
Surat Awtorlary: Image #1: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #2: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #3: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #4: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Video Credits: Designer:Mingyong Hou, Zhuliguan Hotel, 2020.