Mengchao Wu, Hao Li and Sijia Zhang tarapyndan Meet Rebrand Marka

Mengchao Wu, Hao Li and Sijia Zhang tarapyndan döredilen Meet Rebrand Marka dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGrafika· 2021

Meet Rebrand Marka

dizaýner: Mengchao Wu, Hao Li and Sijia Zhang

Müşderi: Meet

Grafika Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

42,973

Tassyklanan Baýrak Ýeňijisi

#115712 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Meet Rebrand Marka hakynda

Duşuşyk, ýaşlary nyşana alýan koreý barbekyu restorany. Müşderiniň Mengchao, Hao we Sijia üçin tabşyrygy, ajaýyp marka keşbini beýan etmek we dürli etleri tanatmak üçin çeperçilik ugruny we wizual şahsyýet döretmekdir. Griliň üstündäki etiň şekilleri geometriýany tebigy ýagdaýda görkezýär. Bu pikir, dürli etleri, deňiz önümlerini we gök önümleri kesgitlenen geometriýalar bilen birleşdirip, düşünjäniň iň möhüm tapgyryna eltýär. Dürli şekilli kombinasiýalar we nagyşlar geometriýalara oýnawaç we gyzgyn täsir edýär.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Meet Rebrand Marka A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Meet Rebrand Marka ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Meet Rebrand Marka köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Meet is a Korean barbecue restaurant targeting young people. Our commission is to create an art direction and visual identity to express the vivid brand image and promote the various meats.
Ölçegler we Gaplama: Business card: 88.9mm by 50.8mm
Punch card: 20mm by 260mm
Menu:215.9mm by 289.56mm; 107.95mm by 289.56nn
Various sticker sizes
Bellikler: Branding, Graphic Design, Visual Identity, BBQ, Food
Önümçilik Tehnologiýasy: Adobe suite, Video Production, Printing, Package Design
Dizaýn Kynçylygy: How to turn the strong emotional/physical feeling we get from bbq into a consistent but flexible visual language.
Gözleg: Our research included 3 parts

1. Communications with the client.

2. Feeling research. we ate a lot of bbq(lol) to immerse ourselves in the emotion which bbq can directly convey. Moodboard is the result of this part. in the moodboard.

3. visual research.
Ylham: The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.
Taslama Dowamlylygy: 3 mouths
Executed in NYC and shanghai
Iş Akymy: This project started with a conversation with the client. Through the conversation, we find out the ethos of the brand. Through further conversation and research, we gathered more information about the tone and language of Meet. Base on that, we developed the look and feel for Meet. Then, we apply this visual language to applications around this brand.
Topar Agzalary: Mengchao Wu
Hao Li
Sijia Zhang
Surat Awtorlary: Art Direction: Formoj
Graphic Design: Mengchao Wu & Hao Li & Sijia Zhang
Animation: Hao Li