Mateus Matos Montenegro tarapyndan Cafe Soul Wizual Kimlik

Mateus Matos Montenegro tarapyndan döredilen Cafe Soul Wizual Kimlik dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGrafika· 2022

Cafe Soul Wizual Kimlik

dizaýner: Mateus Matos Montenegro

Müşderi: Cafe Tunico

Grafika Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

11,750

Tassyklanan Baýrak Ýeňijisi

#117271 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Cafe Soul Wizual Kimlik hakynda

Cafe Soul kofe markasy üçin döredilen wizual kimlik we gaplama dizaýnydyr. Kofe 100 göterim Arabika loblaryndan taýýarlanýar we elýeterli bahadan hödürlenýär. Kimlikde, elementleri birleşdirilip köp dürli ýüz we tekstura emele getirip bilýän modul logotip ulanylýar. Wizual dil ýeňil we ýaş bolup, täze we ýaş sarp edijilere ýetmegi maksat edinýär. Gaplama, alýumin gurluşyň üstünde dört Pantone reňki bilen dört reňkli çap usulynda basylýar. Ýedi sany san bolsa, hojalygy dolandyrýan ýedi maşgala agzasyna salgylanýar.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Cafe Soul Wizual Kimlik A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Cafe Soul Wizual Kimlik uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Cafe Soul Wizual Kimlik zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Cafe Soul brand was born from the need of Cafe Tunico, a family brand, on a farm managed by the 7 children of Mr. Tunico, to have 100 percent Arabica coffee that is even more popular and accessible, yet in a very competitive market share. So there was a need for Cafe Soul to stand out, breaking the barriers of the popular, while maintaining the same quality of its tradition and work.
This is how Cafe Soul came about, a coffee for all, for workers and lovers of good handcraft coffee, of the highest quality and at an affordable price to all social classes.
Ölçegler we Gaplama: The packaging materials are still under development, looking for the possibility of producing with recycled plastics and taking care to bring the same brand experience.
Bellikler: Coffee, soul, cafe tunico, tunico, budget, handcraft, handmade, premium
Önümçilik Tehnologiýasy: For the packaging, it was used a four-color print process with 4 specific pantones colors, PANTONE 7667 C, PANTONE 2577 C, PANTONE 2756 C and PANTONE 2597 C, in an aluminum structured package.
Dizaýn Kynçylygy: The big creative challenge was to develop a brand for a new market, one with 100% Arabica coffee at affordable prices, and trying to reach younger and new generations. All that and competing with cheap brands and their saturated market.
Based on the inspiration, the design is a changing, young, modern visual pattern that adapts to different shapes and elements. A design that is not unique, but that plural with Joy, Plurarity, the Soul, and an element that referred to its umbrella brand, Cafe Tunico, the number 7 of the seven children of Mr. Tunico, who plant and produce as a family.
Gözleg: From a marketing survey among consumers of budget coffee brands, we saw an empty space for high quality coffees at an affordable price for everyone.
In the survey, we also concluded a failure to communicate with younger consumers entering the job market. A community that values quality at a fair, inclusive and light price.
Within those two premises, Cafe Soul was developed to reach everyone in this new and ever evolving society.
A pre-marketing was carried out before launching on the market, which takes place in the second half of 2022. With that, it is already well accepted wherever it is presented.
Ylham: Soul coffee was created aiming a lighter, younger and more inclusive language.
The concept is based on carpe diem, living well, living in harmony and, at the same time, not taking life too seriously. It makes us feel good in every way, from the smells to the tasting, feeling the flavor and being enveloped by its properties, a unique and FUN experience of well-being after having a cup.
A democratic quality coffee. Soul is in the essence of each one. It is at the heart of pluralism and diversity. Soul is in the essence of coffee,
IT IS COFFEE WITH SOUL.
Taslama Dowamlylygy: The project started in January 2021 in Minas Gerais, Brazil, and finished in January 2022.
Iş Akymy: The elements of the logo transform and interact, creating an unlimited number of faces and textures, bringing the whole concept of the brand of its youth and lightness, setting it apart from all its competitors. A design for everyone, a concept of diversity and representativeness. A coffee for everyone and every occasion. Fresh, Fun, Light and Young.
Topar Agzalary: Designer: Mateus Matos Montenegro
Copywriter: Ricardo Montenegro Pessanha