Ruis Vargas tarapyndan Chez Vous Primary Function: Marka Şahsyýeti

Ruis Vargas tarapyndan döredilen Chez Vous Primary Function: Marka Şahsyýeti dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGrafika· 2021

Chez Vous Primary Function: Marka Şahsyýeti

dizaýner: Ruis Vargas

Müşderi: Laika

Grafika Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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#120238 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Chez Vous Primary Function: Marka Şahsyýeti hakynda

Chez Vous — Braziliýanyň Sao Paulu şäherindäki bir belgiýa restorany üçin döredilen wizual şahsyýetdir. Şahsyýet Magritte, Manneken Pis, ýagyş we adaty kartoşka fri ýaly belgiýa nyşanlaryny ýönekeý illýustrasiýa stili arkaly täzeden ýorumlaýar. Gysga tekstler belgiýa şiwe görnüşlerini öz içine alyp, grafiki kompozisiýalara ýumor duýgusyny goşýar. Şahsyýet menýulara, plakatlara, panellere, gaplama we futbolkalara ulanylyp, restorana wizual bitewilik berýär. Menýular we plakatlar CMYK reňkleri bilen offset usulynda çap edilýär, futbolkalar bolsa sanly usulda çap edilýär.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Chez Vous Primary Function: Marka Şahsyýeti A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Chez Vous Primary Function: Marka Şahsyýeti ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Chez Vous Primary Function: Marka Şahsyýeti köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The rereading of the Belgian icons, such as Magritte, Manneken Pis, rain and traditional French fries allowed to create new interpretations and statements that can only be found in Chez Vous. Thus, the restaurant was permeated by graphic manifestations, such as posters, t-shirts, panels and more, providing a sense of visual unity and legitimately Belgian narrative.
Ölçegler we Gaplama: Menu, sheet format 520 x 380 mm and Kid Menu, sheet format 300 x 210 mm, printed on offset paper 300 g/m2., 4X40 colors (CMYK). Posters: sheet format 420 x 620 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). T-shirt printed on digital process.
Bellikler: Branding, Logotype, Package, label, illustration
Önümçilik Tehnologiýasy: Most of the graphic materials were produced in offset in CMYK-scale colors. The posters, with a theme of pop art, in contrast received classic frames. The t-shirts were produced in digital printing. Offset packaging is suitable for delivery.
Dizaýn Kynçylygy: The challenge was to construct a visual identity that translated the essence of Belgian culture. And, above all, offer the customer Chez Vous an authentic experience of Belgian cuisine and culture. The definition of the graphic style of the illustrations was instrumental in translating simplicity and synthesis. The textual component was also fundamental to achieve the effect of authenticity, especially bringing dialectal variations to the graphic compositions.
Gözleg: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Chez Vous brand.
Ylham: Chez Vous is the only Belgian restaurant in Sao Paulo. And its original culture was the starting point for the construction of the new visual identity, using the icons, tradition and sense of humor of the country to create a reinterpretation of icons, symbols and narratives, making a visual identity for Chez Vous.
Taslama Dowamlylygy: The project started in June 2019 and finished in January 2020 in Sao Paulo, Brazil.
Iş Akymy: The visual identity project contributes to affirming the Belgian cultural essence of the restaurant Chez Vous, emphatically occupying the status of reference of Belgian gastronomy in the city of Sao Paulo. In addition, it allows the client to feel welcomed by the casualness and informality of the visual language and its narratives.
Patentler: Laika
Topar Agzalary: Ruis Vargas, Creative Director and Illustrator.
Surat Awtorlary: Ricardo Bassetti and Elias Gomes