Dennis Furniss tarapyndan PepsiCo Foundation Primary Function: Şahsyýet Ulgamy

Dennis Furniss tarapyndan döredilen PepsiCo Foundation Primary Function: Şahsyýet Ulgamy dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGrafika· 2021

PepsiCo Foundation Primary Function: Şahsyýet Ulgamy

dizaýner: Dennis Furniss

Müşderi: PepsiCo International Mexico

Grafika Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

PepsiCo Foundation Primary Function: Şahsyýet Ulgamy hakynda

Book Text: PepsiCo Foundation – Meksikada we Latyn Amerikasynda jemgyýetlere goldaw berýän täjirçilik däl guram üçin döredilen şahsyýet ulgamydyr. Dizaýn korporatiw wizual dili has adamkärçilikli dil bilen çalyşýar. Arhetipiki şekiller gaznanyň üç esasy sütünini aňladýar. Modully ulgamda bu şekiller birleşip we köpelip nagyşlary hem-de dokumalary emele getirýär. Geometrik şrift, janly reňk palitrasy, fotografiýa stili we illýustrasiýa stili şahsyýeti tamamlaýar. Ulgam sanly marka kitabyna hem-de köýnek, sumka we şlýapa ýaly çäre materiallaryna ulanylýar.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

PepsiCo Foundation Primary Function: Şahsyýet Ulgamy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. PepsiCo Foundation Primary Function: Şahsyýet Ulgamy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. PepsiCo Foundation Primary Function: Şahsyýet Ulgamy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
Ölçegler we Gaplama: There are not packaging deliveries
Bellikler: PepsiCo, Foundation, identity, system, strong, consistency
Önümçilik Tehnologiýasy: For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
Dizaýn Kynçylygy: A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
Gözleg: Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
Ylham: After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
Taslama Dowamlylygy: Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
Iş Akymy: Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
Patentler: Copyrights: PepsiCo International Mexico
Topar Agzalary: Innovation Design Center LATAM
Surat Awtorlary: All Images: Design Innovation Center LATAM