Ruis Vargas tarapyndan Dona Vitamina Esasy wezipe: Brend şahsyýeti

Ruis Vargas tarapyndan döredilen Dona Vitamina Esasy wezipe: Brend şahsyýeti dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGrafika· 2022

Dona Vitamina Esasy wezipe: Brend şahsyýeti

dizaýner: Ruis Vargas

Müşderi: Laika

Grafika Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Dona Vitamina Esasy wezipe: Brend şahsyýeti hakynda

Dona Vitamina, bar bolan miwe suwy brendi üçin döredilen brend şahsyýeti taslamasydyr. Logotip suw içip oturan çala gözli Wiktoriýa döwrüniň hanymyny görkezýär – özüne eýe bolan aýalyň degişme äheňli keşbi. Bu pikiri giňeltmek üçin dürli etnik toparlardan bolan aýallaryň bir topar suraty stensil usulynda çekildi we gysga, gülkünç sözler bilen utgaşdyryldy. Suratlar menýularda, gaplamalarda, torbalarda, poçta kartlarynda, stikerlerde we uly, elde ýasalan diwarda peýda bolýar. Çap edilen önümleriň köpüsi CMYK reňklerinde ofset çap arkaly öndürildi, torbalar bolsa ýüpekden çap edildi.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Dona Vitamina Esasy wezipe: Brend şahsyýeti A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Dona Vitamina Esasy wezipe: Brend şahsyýeti ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Dona Vitamina Esasy wezipe: Brend şahsyýeti köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The brand's language starts to have an expanded female representation and empathic with its public. Identity materials have a more intense and diverse graphic rhythm, an expanded color palette and occupaining of the environmental design. By giving more voice to female representations, the brand strengthens its original concept: a woman who owns herself. Text and graphic representation quickly talk to the public, who shares them on social media and engages with the brand's culture.
Ölçegler we Gaplama: Wall, format 3.000 x 1.300 mm. Menu, sheet format 210 x 297 mm, printed on offset paper 300 g/m2., 4X4 colors (CMYK). Postals, sheet format 100 x 150 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). Bags, format 300 x 400 x 150 mm printed on silkscreen process. Packages, format 210 x 150 X 100 mm, format 150 x 150 X120 mm. Stickers, format 90 x 90 mm, format 30 x 90 mm.
Bellikler: Branding, Logotype, Package, label, illustration
Önümçilik Tehnologiýasy: Most of the graphic materials were produced in offset in CMYK-scale colors. Offset packaging is suitable for delivery. The wall was handmade by Marcelo Ruis Vargas Martinelli.
Dizaýn Kynçylygy: The challenge was to reinvigorate the language of the Dona Vitamina brand. The brand is a timeless woman and master of her own will. Allowing the brand's voice to propagate itself in other female representations was the path for the brand to become polyphonic and collective. A series of illustrations of women interacting with elements of everyday life and nature were created, in a stencil style, to represent female polyphony. The voices are with fun phrases, translating the brand's spirit.
Gözleg: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dona Vitamina brand.
Ylham: Dona Vitamina was need to change its branding language while preserving its original essence of humor (the logotype is a cross-eyed Victorian lady sipping a juice) and the genesis of female empowerment present since the begin. A series of narratives with women was created, building other Donas Vitaminas, which contemplate different ethnicities and feminine manners. Scattered across surface design, packaging, menus and more, these women are the epitome of the brand's fun and timeless spirit.
Taslama Dowamlylygy: The project started in January 2020 and finished in September 2020 in Sao Paulo, Brazil.
Iş Akymy: The visual identity project contributes to empowerment the feminine nature of the Dona Vitamina brand, the owner and the majority of the staff are woman. In addition, it allows the client to feel welcomed by the casualness and informality of the brand visual language and its authentic narratives.
Patentler: Laika
Topar Agzalary: Ruis Vargas, creative director and illustrator; Lorenzo Morelatto, graphic designer.
Surat Awtorlary: Photo by: Madelaine Seagram and Laika