Jie Yang tarapyndan Sugar of Wagu Süýji Gaplama

Jie Yang tarapyndan döredilen Sugar of Wagu Süýji Gaplama dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGaplama· 2022

Sugar of Wagu Süýji Gaplama

dizaýner: Jie Yang

Müşderi: Decelent

Gaplama Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

12,122

Tassyklanan Baýrak Ýeňijisi

#136068 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Sugar of Wagu Süýji Gaplama hakynda

Wagu Şekeri – Hytaýyň Hubeý welaýatynda dary görnüşli amarant tohumlaryndan taýýarlanýan asyl süýjiniň gaplama dizaýnydyr. Bu süýji Tujia halkynyň ýerli tagamydyr. Gaty kagyz örtük ýasy çap edilip, soňra gaplan görnüşine öwrülýär, süýjiler bolsa onuň reňkli garnynyň içinde ýerleşdirilýär. Ähli reňkler Tujia brokadynyň nagyşlaryndan alnyp, ýerli ösümliklerden çykarylýar. Bu tebigy boýaglar takmynan bir ýyldan soň öçýär, şeýlelikde gaplama gaýtadan tebigata dolanýar. Dizaýnyň maksady az tanalýan sebit tagamyny giň jemgyýete ýakyn tanyş etmekdir.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Sugar of Wagu Süýji Gaplama A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Sugar of Wagu Süýji Gaplama uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Sugar of Wagu Süýji Gaplama zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: This case is a processed candy produced in Hubei, which is processed from the seeds of grain amaranth. It is a traditional delicacy of Tujia Nationality in Hubei. As a local specialty, it is only known by locals and has low popularity in other places. Customers hope to let more people know and love it through this new packaging design.
Ölçegler we Gaplama: Length: about 15cm width: About 8cm height: About 20cm
Bellikler: Candy, Tujia nationality, gift, year of the tiger, environmental protection, plant pigment
Önümçilik Tehnologiýasy: After the whole package is printed in plane, the hard paper shell is folded into a "tiger" shape. All colors are extracted from local natural plants. After about a year, the color will gradually disappear and complete the ecological cycle. This is the awe and protection of nature.
Dizaýn Kynçylygy: The biggest challenge of this case is: the designer team wants to follow the traditional Chinese concepts of "harmony between man and nature" and "low-carbon and environmental protection", so they don't want to use chemical pigments for printing. In order to highlight local characteristics, the designer team selects 8-10 colors from Tujia brocade, all of which are extracted from local natural plants. In the process of extracting plant pigments, Encountered many difficulties and finally completed the task successfully under the guidance of local artists.
Gözleg: This design is an upgrade case. The customer said: the popularity of Wagu sugar itself is relatively low. Coupled with the low-level packaging design, the market of Wagu sugar is more depressed. The customer very much hopes to have a packaging, which can at least give people outside the world the opportunity to recognize this product, and then slowly realize their joy. Therefore, the primary task of the designer team is how to attract people's attention with packaging. After a period of field investigation, the designer team was attracted by the gorgeous and rich colors of the local Tujia brocade, so it decided to use this colorful minority color in packaging.
Ylham: The meaning of "Cute kids" is hidden in the meaning of wagu's Chinese characters. The designer decided to extract the color from the local Tujia brocade art and make the packaging into lovely little tigers, because this year is just the year of the tiger in China. Putting the candy into the colorful belly of the tiger means "tiger is powerful and sweet". It is a portrayal of a happy life and can also make the products accepted and loved by more outsiders.
Taslama Dowamlylygy: The project will be started in Octoberr 2021 and completed in February 2022. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei province.
Iş Akymy: The designer obtains the color source from the local Tujia Brocade: all colors come from the local natural plants. After visiting local artists, the designer team concentrated on selecting 8-10 common colors to make them printing inks. This kind of ink will be very gorgeous at the beginning of printing, but over time, the color will gradually disappear, and finally complete the life journey of biological pigment. This is very environmentally friendly and also reminds people that "a better life needs continuous efforts" in order to remain gorgeous forever.
Topar Agzalary: JieYang