Jiawei Wu tarapyndan Avant Modern Cuisine Brend şahsyýeti

Jiawei Wu tarapyndan döredilen Avant Modern Cuisine Brend şahsyýeti dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGrafika· 2022

Avant Modern Cuisine Brend şahsyýeti

dizaýner: Jiawei Wu

Müşderi: Jiawei Wu Design

Grafika Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Avant Modern Cuisine Brend şahsyýeti hakynda

Avant Hytaýda ýerleşýän ýokary derejeli restarandyr. Brending konsepsiýasy eýeleriniň daşary ýurt tejribesinden peýdalanyp, müşderilere özleriniň syýahatda bolandyklary ýaly üýtgeşik ýatlamalary hödürleýär. Pasport görnüşinde dizaýn edilen menýudan başlap, her nahardan soň müşderiler her tagamyň aňyrsynda duran aýratyn ylhamdan we şäherlerdäki ýatlamalardan ugur alnyp taýýarlanan şahsylaşdyrylan bilet alarlar. Bu naharhana tejribesi Covid pandemiýasy sebäpli syýahatlaryň togtadylan döwründe has meşhur boldy.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Avant Modern Cuisine Brend şahsyýeti A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Avant Modern Cuisine Brend şahsyýeti uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Avant Modern Cuisine Brend şahsyýeti zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
Ölçegler we Gaplama: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
Bellikler: Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
Önümçilik Tehnologiýasy: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Dizaýn Kynçylygy: A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
Gözleg: The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
Ylham: The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
Taslama Dowamlylygy: The project started in July 2020 in China and finished in March 2021.
Iş Akymy: Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
Topar Agzalary: Jiawei Wu
Surat Awtorlary: Jiawei Wu_Designer
Guanzhong Qiu_Photographer