Tianzhen Huang tarapyndan Primary Residence Esasy Funksiýa: Marka Identifikasiýasy

Tianzhen Huang tarapyndan döredilen Primary Residence Esasy Funksiýa: Marka Identifikasiýasy dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGrafika· 2022

Primary Residence Esasy Funksiýa: Marka Identifikasiýasy

dizaýner: Tianzhen Huang

Müşderi: Evleen

Grafika Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

11,450

Tassyklanan Baýrak Ýeňijisi

#140254 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Primary Residence Esasy Funksiýa: Marka Identifikasiýasy hakynda

Kitap Teksti: Primary Residence köpugurly marka üçin döredilen wizual identifikasiýa ulgamydyr. Taslama Bauhaus hereketiniň stilini abstrakt arhitektura formalary bilen baglanyşdyrýan tipografiýa gözlegi hökmünde başlandy. Logotip ýaşaýyş giňişligini aňladýan hytaý harpy Ju-a esaslanýar we esasy reňkler bolan gyzyl, sary we gök reňkli üç zolakdan ybarat. Primary Residence ady bu reňklere hem-de üzňelik döwründe öý düşünjesiniň manysyna salgylanýar. Identifikasiýa broşýura, wizit kartoçkasy we dokumaly kagyzda çap edilen ýazuw esbaplary toplumynda ulanylýar.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Primary Residence Esasy Funksiýa: Marka Identifikasiýasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Primary Residence Esasy Funksiýa: Marka Identifikasiýasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Primary Residence Esasy Funksiýa: Marka Identifikasiýasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
Ölçegler we Gaplama: Main:1080px*1080px, the ration is 1:1
Bellikler: Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
Önümçilik Tehnologiýasy: Will print on the textured paper that gives the prints the touch feeling.
Dizaýn Kynçylygy: How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
Gözleg: The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
Ylham: The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project.

The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character.
Taslama Dowamlylygy: Started logo design in July 2021, finished in Feb 2022
Iş Akymy: A visual design identity that takes the viewer to know this brand and the messages behind it.
Surat Awtorlary: Evleen Huang