Ragu Communication tarapyndan Biblioteche di Roma Marka Şahsyýeti

Ragu Communication tarapyndan döredilen Biblioteche di Roma Marka Şahsyýeti dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Altyn Baýragy baýragynyň abraýly ýeňijisidir.

AltynGrafika· 2022

Biblioteche di Roma Marka Şahsyýeti

dizaýner: Ragu Communication

Müşderi: Sistema Biblioteche di Roma

Grafika Kategoriýasynda A' Design Award Altyn Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#140666 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Biblioteche di Roma Marka Şahsyýeti hakynda

Biblioteche di Roma — Rim şäheriniň jemgyýetçilik kitaphanalar ulgamy üçin döredilen marka şahsyýetidir. Bu şahsyýet kitaphana ulgamynyň ýigrimi bäş ýyllygyny alamatlandyrýar we innowasiýany hem-de elýeterliligi beýan etmegi maksat edinýär. Taryhy logotipde gapdalynda ýatan ýapyk kitap görkezilýärdi. Täze nyşanda bolsa açyk kitap görkezilýär, ol şol bir wagtda adyň birinji harpy hökmünde hem okalyp bilner. Grafiki nyşan arassa we ýönekeýdir. Bu şahsyýet kanselýariýa ulgamynda, sanly aragatnaşyk nokatlarynda, mahabatda, daşky mediada we görkeziji belliklerde ulanylýar.

Ykrar etme

A' Design Award Altyn Baýragy hakynda

Biblioteche di Roma Marka Şahsyýeti A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Biblioteche di Roma Marka Şahsyýeti deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Biblioteche di Roma Marka Şahsyýeti güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
Ölçegler we Gaplama: The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage
Bellikler: ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
Önümçilik Tehnologiýasy: The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
Dizaýn Kynçylygy: On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
Ylham: In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
Taslama Dowamlylygy: The project began in Rome in January 2021 and was delivered to the client in April 2021
Iş Akymy: With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
Patentler: Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
Topar Agzalary: Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi
Surat Awtorlary: Ragu Communication