Yanming Chen tarapyndan Scaling Inc Marka Kimligi

Yanming Chen tarapyndan döredilen Scaling Inc Marka Kimligi dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2023 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGrafika· 2023

Scaling Inc Marka Kimligi

dizaýner: Yanming Chen

Müşderi: Scaling Inc

Grafika Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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Dizaýn

Scaling Inc Marka Kimligi hakynda

Book Text: Scaling Inc, media kompaniýasy üçin döredilen marka kimligidir. Logotip bäş sany altyburçluk şekilinden emele gelen ýeke-täk matrisa gözenegidir. Merkezi altyburçluk kompaniýany aňladýar we gözenegiň içinde aýratyn bellenilýär. Düzgünsiz altyburçluklar nyşana dişli-tigir we ary hüjresi ýaly görnüş berýär. Kimlik, hem onlaýn, hem-de oflaýn kampaniýalar üçin ýazuw esbaplary toplumlaryna, plakatlara, diwar kagyzlaryna we sumkalara ulanylýar. Janly reňkler we ýönekeý geometrik nagyşlar, fokus-topar söhbetdeşlikleri hem-de giň möçberli sowalnamalardan soň saýlanyldy. Dizaýn netijelilik, uýgunlaşyklylyk we ösüş düşünjelerini beýan edýär.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Scaling Inc Marka Kimligi A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Scaling Inc Marka Kimligi uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Scaling Inc Marka Kimligi jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Scaling Inc is a cutting-edge media company that utilizes scalable technologies and novel tools to generate advertisements and marketing campaigns. The logo design is composed of polygon-shaped lattices. In this case, the campaign for Scaling includes stationery set design, poster design, and other accessory designs. The design of gear-feeling matrix lattices with a hexagon dot in the middle illustrates that SCALING is a team player that values the benefits of all members within its network and provides win-win opportunities to its clients.
Ölçegler we Gaplama: The Scaling logo was created by using Adobe Illustrator and Photoshop. The design is adapted in web and print ads, such as stationery sets, posters, wallpaper, bags, etc. They can efficiently make online and offline campaigns with their unique and vivid design.
Bellikler: Branding, Campaign, Modern, Geometric, Logo, Packaging, Visual Identity, Graphic Design
Önümçilik Tehnologiýasy: Photoshop, Illustration, and Digital Design
Dizaýn Kynçylygy: Scaling wants to reflect its characteristics and objectives through graphics. The challenge is how to send the correct message effectively. First, the logo itself demonstrates the four cornerstone values of Scaling. Then the choice of gear-like bee shape and the digital network/hive, made by repetitions of logo and shown on accessories, convey the idea of Scaling playing a key role within the network and brings solid services/products to its customers just like bees in a hive and gears in a machine.
Gözleg: The research is conducted around the study of the Scaling Inc case. The objective is to design the logo that helps build brand identity and recognition. The research methodology is based on a combination of waterfall and agile styles. The combined methods enabled me to gradually accomplish the objective by repeating the waterfall model on each more minor phase of the agile model. With the information given about the Scaling Inc case, the design was revised like software updates to match the need of Scaling Inc better and eventually perfect itself. Further data collection was conducted through focus group interviews and large-scale surveys with participants of target audiences and company affiliates. The result indicated that simple graphics like polygons and futuristic icons that relate to technology were most popular. Based on the research results, the design was finalized and received positive feedback, mainly about how the logo reflects the company objective and helps attract target clients.
Ylham: The overall design focuses on identifying and emphasizing the meaning of scaling at Scaling Inc. Scaling represents efficiency, adaptability, fast growth, and novelty. The logo design is a single matrix lattice composed of five hexagons. The central hexagon represents the company itself standing out and getting highlighted. Moreover, the choice of non-regular hexagon shape is to make the lattice into a gear-like bee form which both emphasizes the values of Scaling Inc and its goal to create benefits for everyone within the network.
Taslama Dowamlylygy: The project starts on June 1st, 2022, in the United States of America
Iş Akymy: In the media company field, creating a good campaign must understand who the audience is and what the audience wants. Based on focus group interviews and large-scale surveys, vivid colors and unique patterns could attain more attention from target users and portray the characteristics of the company. The overall design offers the audience a sense of simple, straightforward, avant-garde, and futuristic connection to the brand, representing the Scaling and its products.
Surat Awtorlary: Yanming Chen