Jin Zhang tarapyndan Tsingtao 9 Degrees Piwo Gaplamak

Jin Zhang tarapyndan döredilen Tsingtao 9 Degrees Piwo Gaplamak dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2023 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGaplama· 2023

Tsingtao 9 Degrees Piwo Gaplamak

dizaýner: Jin Zhang

Müşderi: Tsingtao Beer

Gaplama Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Tsingtao 9 Degrees Piwo Gaplamak hakynda

Tsingtao piwo Hytaýda iň meşhur piwo markalarynyň biridir. Markany aýratynlaşdyrmagyň esasynda marka tarapy her welaýatyň ýerli aýratynlyklaryny görkezmeli. Dizaýner, Hubei-iň iň wekili & quot; Sary kran diňi & quot; ýerli aýratynlyklaryny görkezmek üçin. Mundan başga-da, Siangyun, Kran we päsgelçilik & quot; Feniks ýelekleri & quot; (Hubei Feniksi gaty gowy görýär) tutuş suraty has çeýe edýär; Şol bir wagtyň özünde, satuwy netijeli ösdürmek üçin önümiň iň uly satuw nokady bolan & quot; 9 dereje & quot; belläň.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Tsingtao 9 Degrees Piwo Gaplamak A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Tsingtao 9 Degrees Piwo Gaplamak uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Tsingtao 9 Degrees Piwo Gaplamak zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
Ölçegler we Gaplama: Width 65mm x Depth 65mm x Height 265mm
Bellikler: Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
Önümçilik Tehnologiýasy: This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
Dizaýn Kynçylygy: The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
Gözleg: The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
Ylham: The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
Taslama Dowamlylygy: The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
Iş Akymy: This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
Patentler: Intellectual property/patents/copyrights owned by Tsingtao Brewery