Jin Zhang tarapyndan Huanghelou Piwo Gaplamak

Jin Zhang tarapyndan döredilen Huanghelou Piwo Gaplamak dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2023 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGaplama· 2023

Huanghelou Piwo Gaplamak

dizaýner: Jin Zhang

Müşderi: Huanghelou

Gaplama Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Huanghelou Piwo Gaplamak hakynda

Sary kran diňi, Hytaýyň Wuhan şäherindäki iň meşhur bina. Bu piwo tapgyry, Sary kran diňi tarapyndan işe girizilen şäher şekil bankalarydyr. Wuhan-a gündelik sarp ediş önümi bolan piwo arkaly hemmelere maslahat berýärler. Durmuşyň we saglygy aňladýan ýaşyl we syrly gyrmyzy reňk bilen şäheriň gülläp ösmegini görkezmek üçin. Element saýlamak nukdaýnazaryndan dizaýner, suratlandyrmak üçin şäheriň dürli sebitlerinde iň wekilçilikli elementleri gözledi we bütin durmuşy has janly we sarp edijilere ýakynlaşdyrmak üçin keşp sahnalaryny goşdy.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Huanghelou Piwo Gaplamak A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Huanghelou Piwo Gaplamak uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Huanghelou Piwo Gaplamak zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: This is an urban beer product launched by the Yellow Crane Tower. With the core of displaying the image of Wuhan, China, the beer products show the charm of the city, including the most representative buildings, bridge figures, etc. Connect with consumers in a more relaxed and pleasant way. The two series of products show the prosperity of the city from day to night with green representing vitality and health and mysterious purple respectively.
Ölçegler we Gaplama: Width 65mm x Depth 65mm x Height 115mm
Bellikler: Huanghelou, Yellow Crane Tower, Beer, Jin Zhang, Wuhan SANBU, packing design, China
Önümçilik Tehnologiýasy: This product needs to bring people a colorful city image, but it also needs to consider the cost and landing effect in the production, so the designer uses not too many colors, but describes a colorful beer can design.
Dizaýn Kynçylygy: The biggest challenge of this project lies in trade-offs and integration. Because Wuhan is a super city in central China and has a very long history, there are many elements that can be expressed. This requires designers to make trade-offs and integrate all elements to make the elements look more like a whole. Fortunately, the designers have integrated the elements of Wuhan's three towns harmoniously through regional excavation.
Gözleg: This project is very different from ordinary beer packaging. It is not only a commodity, but also more important to build urban culture from the height of a city. This requires designers to fully explore the most representative elements of the city, from landmark buildings to cultural characteristics, urban accumulation, future development, etc., which requires multi-dimensional exploration and thinking. Fortunately, the designer has lived and worked in this city for more than ten years, and has deep feelings and understanding about it.
Ylham: Wuhan is a super metropolis in central China. It is divided into three towns by the Yangtze River and the Han River. Each town has very different characteristics and cultures. Through the cultural excavation of each town, a city picture is constructed from representative buildings, bridges, people, ships, flowers and other elements.
Taslama Dowamlylygy: The project will be started in Wuhan, China in April 2022 and completed in Wuhan, China in September 2022. It is expected to be sold in Hubei, China in April 2023.
Iş Akymy: No matter people living in Wuhan, China, or people coming to Wuhan from other places, they can bring a sense of intimacy through this series of products, or quickly learn about the city's rich and colorful urban culture and characteristics, and contact the most people with the most daily consumer products.
Patentler: The intellectual property/patents/copyrights belongs to Yellow Crane Tower