Zhang Weiwei tarapyndan Ranger Wizual Kimlik

Zhang Weiwei tarapyndan döredilen Ranger Wizual Kimlik dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2023 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGrafika· 2023

Ranger Wizual Kimlik

dizaýner: Zhang Weiwei

Müşderi: Yunnan Tech & Besiness University

Grafika Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#150972 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Ranger Wizual Kimlik hakynda

Ranger — ýaş syýahatçylara hyzmat edýän myhmanhana üçin döredilen wizual kimlikdir. Kimlik her bir myhmany fantastik hekaýalardan tanyş bolan “ranger” diýen gahrymana meňzedýär. Esasy döredijilik elementi hökmünde ranger maskasy ulanylýar, we ondan bir topar ranger enjamlarynyň nyşanlary alynýar. Bu nyşanlar ofis we myhmanhana esbaplarynda standart ölçeglerde ulanylýar, şeýle-de myhmanlary özara gatnaşyga çagyrýan zatlarda hem peýdalanylýar. Logotip lazer folga basma usuly bilen çap edilýär, şonuň üçin ýüzi dürli burçlardan görlende üýtgeýän ýalpyldy görkezýär.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Ranger Wizual Kimlik A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Ranger Wizual Kimlik uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Ranger Wizual Kimlik jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
Ölçegler we Gaplama: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Bellikler: Ranger, Hotel, Visual Identity, Young man, Traveller
Önümçilik Tehnologiýasy: The product mainly adopts laser hot stamping process.
Dizaýn Kynçylygy: The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
Gözleg: Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
Ylham: The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
Taslama Dowamlylygy: The project started in May 2022 in Kunming and finished in July 2022 in Kunming
Iş Akymy: The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.