Sxdesign tarapyndan Tang Da Li Marka Şahsyýeti

Sxdesign tarapyndan döredilen Tang Da Li Marka Şahsyýeti dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2024 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGrafika· 2024

Tang Da Li Marka Şahsyýeti

dizaýner: Sxdesign

Müşderi: Tang Da Li

Grafika Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

18,010

Tassyklanan Baýrak Ýeňijisi

#155667 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Tang Da Li Marka Şahsyýeti hakynda

Tang Da Li klassiki we döwrebap grafiki elementleri birleşdirýän marka şahsyýeti programmasydyr. Dizaýn Tang Dynastiýasynyň dürlüligini we açyklygyny beýan edýär. Marka ady "Tang" sözüniň meňzeş sesi bilen oýnaýar, bu söz hem dynastiýa, hem-de şekere degişlidir, bu bolsa ada henekli öwüşgin berýär. Tang Dynastiýasynyň diwar suratlarындаky şekiller we däp bolan çarçuwalar döwrebap ýerleşdiriş bilen utgaşdyrylýar. Çap ediş işi gaýtadan işlenip bilinýän materiallarda ýokary hilli usullar bilen amala aşyrylýar. Şahsyýet posterlerde hem-de uly we kiçi ölçegli gaplamalarda ulanylýar.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Tang Da Li Marka Şahsyýeti A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Tang Da Li Marka Şahsyýeti uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Tang Da Li Marka Şahsyýeti zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: This design merges classical and modern, resonating with the Tang Dynasty's diversity and openness, making the brand stand out. It plays on the pun between "Tang" and "sugar", presenting a humorous brand name. Visually, it adopts modern format, incorporating Tang Dynasty murals and traditional frameworks for a vibrant brand impression. Through the synergy of brand name and visuals, this conveys the brand essence and product type, boosts brand recognition, lays a foundation for future marketing.
Ölçegler we Gaplama: Large Package: 150mm X 150mm X 50mm
Small Package: 150mm X 50mm X 50mm
Others can be printed or displayed in various size.
Bellikler: Brand Identity, Chinese, Tradition, Tang Dynasty, Poster, Packaging
Önümçilik Tehnologiýasy: TangDaLi leverages advanced graphic design techniques, juxtaposing Tang Dynasty line-drawing characters with contemporary imagery. Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
Dizaýn Kynçylygy: The challenge lay in authentically integrating the Tang Dynasty's cultural elements with a modern brand identity without compromising on either. Striking a balance between historical significance and contemporary appeal required extensive research into traditional Chinese art forms, consumer behavior studies, and iterating designs to meet modern ecological and production standards.
Gözleg: The research combined historical analysis with modern design trends to create a bridge between past and present. Using surveys and market analysis tools, we identified a gap in brand storytelling that could be filled with rich cultural heritage. Participants included design experts and target consumers. Insights showed a preference for brand experiences that fuse tradition with innovation, significantly impacting the market positioning and societal perception of Chinese cultural brands.
Ylham: Inspired by the cultural richness of the Tang Dynasty, TangDaLi embodies the era’s diversity and openness. The project stemmed from the desire to marry historical resonance with modern vitality. It draws from traditional Chinese motifs, colors, and the poetic pun of “Tang”- sugar and dynasty, bridges modern design, to tell brand story and elicit brand associations, to portray the brand's culture of blending ancient with new and its energetic nature.
Taslama Dowamlylygy: The project started in April 2023 in Beijing and finished in October 2023 in Beijing.
Iş Akymy: The design employs the iconic illustrations and typical visual elements, ensuring it's easily recognizable. At the same time, the recombination of traditional and modern introduces a fresh and stimulating aspect, making it memorable. These elements also lay the groundwork for evolving brand stories in future marketing campaigns. These, combined with the brand's name and its pun, pique consumers' curiosity, leading them to experience the Brand's value bridging tradition and modernity.
Patentler: Copyrights belong to sxdesign
Topar Agzalary: Illustrations: Luo Ling
Design and Creative: Chen Xu
Wu Fang Bo
Huang Hao
Dr. Zhang Rong
Project: Hao Qian
Lin Hongnan
Liu Beibei
Tian Jianing
Zhou Qian
Ding Yipeng
Li Shulong
Yuan Zhihan
Zhang Mingjie
Surat Awtorlary: Illustrations: Luo Ling
Photos and designs: sxdesign